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Chanel uses social media channels to push film, engage consumers

Posted ByRachel LambOn January 4, 2011 @ 4:16 am In Featured,Fragrance and personal care,Industry sectors,Internet,News | No Comments

Chanel is pushing a film and its fragrance through social media

By Rachel Lamb

Chanel is using Facebook as a channel to engage consumers with behind-the-scenes information about a film featuring its most famous fragrance, Chanel No. 5.