Changing consumer behavior amplifies importance of brand identity
Posted ByForrest CardamenisOn In Commerce,Featured,Industry sectors,Marketing,News | No Comments{"ct":"Bhdj2GX7Rv7IXitdbAlM461ts1SG9VxwuLwq3D61ECnApcJ9VlQ5TZ3YlGfVF7qfFiS7JLTz+O3Lnsl6FVejcmwok9LsGNZbnzcMz7y4NJa9Fm2aBeAFOALEVo\/o4BYhb5YHQ+rAn1wbx6NAANMKhgib7IW9DtJHkuLQ6p8Y+meEmCflt7UVIrTLBFMgSsFcANw8zKbgQGg+mBTaLouP9qJjI3t0N86c30qsHmqxVv4E4FaC\/er5WJhATMazOEnR7WCRNU0KUTETyQkV9HHDyEe0Iwp6ODP8Gq4XlTMKM0L0oWLqhyd6vIIKIjk9FtWeM+i4mLaZTkjqDNC5iq8u\/bShyCHs0Bc6aRejGjQQdy+0OkKtGss0U+iEAs\/LX5JJsBzVQgu\/OfRJOmuL0ukaS\/aS7qi6SvwmCQhjw3+iBazgDBYKlQQtNLvWZ8zlTas3RGKPSLFRLzury+d67vqFOM\/YNtHdpcRjQS1bv1FKWjl3PULAEx\/NgIiYsZcE+L42Cdps0O33c0F3Mm7bCtTPYyxB2ZsDKliT\/qQPcmI+eSvhSz1db49PtK+hCLion1MWpB+tP1X07gocRowEhrzFOuzMozVzu45GO\/EsdX97OQe0GwfM+huTFY5aw5zvk4i+p2svOhKVEvnZ6RYIuNMrI9bYYrlxsvEzbT3KaHl0VOGORnG5aoyWWJ5yXCykEKMQRwvHBc28Ozg87om1x3J6R6YBXAZHgWKVjVARfcIcq5uw9cDaTYkhyyngkRqapCEbl6ohMTOyvBV3uX8pBuy6Ch6yPqQkcAcTHm+vxlv+Errov33Y\/ydSRNcfFE7xX+teldQo3\/bWlHsxSwFGrcgMkMBAh45cSc8AmaD4fCVGvK73Cra+LRCHgHC0ShHjeEqFqxCNeZ9MyHA\/j9U1bucdY3YGOEdnf2y1So\/rbKlfAH7joHbSe6YCdYWQWJM+LLxUC2o7dxy3vKDZoDWd6mEj9iUW6+jqblzhZ97iZnB6OT0H0OMafglrN9mee2V7\/kiltiK\/NfbInbm\/nzD8GNOGT67oGlYdTNFJJBYAFa2uw3gE7GXQxebgfplPuQuZrI8S0KrCqaHyqJg8psuZD664KOJlnEL9RHZUhbjrjThTOKwtqlAfWaDWOXR4sumpeIEKOot5WedqOobIMNAf4awtQ0QROsgFypThLPmtIzUjZK0J9JA1anZH\/g0sWnwwQ7P7OFzvloKfqpLR9WDQkNnrWoHvehrwf0rcY2ufUZ4VqN1fApZiztc0TUoPhyWH2dIxKJPOK\/eNVejOQ9XHA8cxTEjzDynff6gJW+icHrDTHCsvLCltuo5i9m6QeGMbRGXUzZayJJTUEls2Ysunq1CYjJDd2sXj0QWdka3woLXK6+YK5Gtduo6VHM97ItqeRQR1WFkevmHtVterj6PyAoGXkjNSypt62YtggJGbQO7N6hVg124LIal7\/k3ZCZHaWplOPnXpbZNm01zGXaXj3Q834pvSyszhsTkBLh1fpD3GgD5FNA5gBmcUterpxvFnGKONsZp+LuCOc0vZ8G8pTeQjWXyI4bF1\/fJFChO1RptdomopuMhq3IgnLpvy+M5JNcQyE8mdMzw9ACWQEXEkWTlG8oJjc8HOi6W+Af1VFCpFzHUyU0WKjONJu6WECaZ9PyW\/OQo+r04ogKHwE83gaF8MHwwCM1weRhgIRpDaNN4bat87Afhh4D60Kra3evHpxk10gJB2YKmilQCOZ0ijrUX\/U7hu1SQrVC42SqmU2Cytr\/snidbX2M5GcJgXHrXe4DexEOcNeBpUj6AP1XdQFAmbKz+TU1GBfjeA9jHy1dpMIsi49iqQEVRiHexCOD2GbKb9Q1dlrgsvVrenq7sH4ViiwSPwyx4MpWO5xT+ZUQo8jv+fNchf67D3j+uZ+YpsIkaYuFeNxXOkInyAn7cftSUuhhcn8KtYuNUyzxeFkAEBwQnuBusXrgoMDvM+lchsl3qnth5ZjOtFCO2l5gNWpBFK52RBk\/fU8NeRXACRPrNaXWLkQdqkYWRzuAP0YgaNDshown5VP4uHCNhggnpPMiPhzWn7vbyMxt4Sp3OyK5+9rPYlno4jVDCZrUBm43l97Dv6R\/OiIk3sx0yhFcEKAPx8IHnGwHte4k4oO7YMbI2OQEmMFsndtWitJNM82l8maUqSiDbjKw9CJjJDHGaDjWWpXJKVXqWbBTBzAFQUp9wGURgHLsQkCJsUwbtvSTdeySERlic+2q8Q5fyA3sJa1XBxAoQewGOUnrR9\/020DS0rVVjBKPXxXYDa7F9cEaRNRN\/8KU3RgCVkcWviAxAfIbE8WtLrQRWBf1YdEHbRn0v70v+XDpfsHDaZB3H7372TglK+kwiWLxrb\/TdjhIko\/Efh8uzkrxUlg2YnydZ4WRHii+7vMokkNbzLYic9A6bFenhXPhquY9GHurIN93TJSkiktErICsXGSOr1BMkKKKvAaYnACvI\/AzLoISIxflwtc8VH0DKjxCJAH0BK6bmtN54mMjVliYzkW9Xxe1dYw1nD0GF8ZLCY59kJmAhDE15eqxp4qKUOF9LPv1EVhd5\/qhzDqmXBvS6hrp3dH+fejX1swWHHvQk0lEEGRpQkRN7FbBySz94fAziH5nc\/UXz+OvlL8fDvyRvR3PI7aDYtv0QjSukjgXLibuQIvr2gYTYgnRj2w7KpX1\/gEb8eysY4twLM30avcVHFkq8ga7rbzVyeZf2hvpStYKsw7RsRywlVBWFjSuudiqXMsbyEooRlWkrtRqsr82aehoqHDDzsbWkMqTDJ8RzOlKkAdhhzEAIneTOidWWgPpBYf5BLpAGhLpnw38cBx+P17EotgoG68DAzBdsqdgqpZKtqOJ3QHxAUPRRCmRgBc8WMYFZqJZJ+veiSotNRsfzmQdDon2bV2QBLQSLQ\/Nwg2OQH1kvDl+t0D2s\/60adOtXPt\/S3zuQcWcOUeMJyRuy6LeYTFjTH3tJPfwVP+gING+Obp3qwzchRV35jFSN1ejGI+aS9IybCQxcMpgHkN54wmvPbL4liAo1qSPf0ThKUP\/7MADJ4wr9FcLIHq5nDJUbTwM1qPLLRP7IjHaDWYF6uBBRJRgFQfWosB4GqILPSE6cCAGVBIYnyTPbLi08C8ptFLDqvVol0\/wkoFMVYuKgvotOrNmo3HLSM5XR+XF5XIQeTvjujvC9uzfjI8kUmYePrDPa3+v0hzoNho44OOnrf16LDIqSiFpxK2reSDaYfrbyPZiJK43nAjfxZMXN1CuQMnsUyNt+WyOzPw7f\/N6mTr3SEH6HgmITW3Jg9BJ0GwSoKqw6fzBqirfzH2q0ZSSqKPzBtH53tF4J0PMhr0hyZ7O7tgiIxKHXAlC2qV7QrcbXn\/f3UZQb6L9gBQt79OJmAx37OMYrnDToUu1\/YrBDyka\/aqlltK6+dUlNHVMBdYhYGZ2anqqTHJPBJeqajP5xdTNrHECJIf\/FgbVKUIp9pU351UXaciIc2NRElQ4LVxFnASg3Q1WhCPwY9CIcgxK1bnIeoJdXo8EtM1dY3tECp7n8Fk3P5Rz6Raeqdm2d6I4d8qRP3sEmlSFgg1YALKirDnzTjXfagnpAL8nyviBY+8wb8n9JvuhaEIwLHCEpMoT1h3iFpp4vPDW5MwwQO3j2zJe3YMO\/d3\/jtCm+oQDPoXiPwx1M+b9chY91c5S0yfhr2fX+s07us6PZtuSCD9ywOGBTIcfBbb7AyjrjA9cSHcRjePoLLGYYEk4Hm72dLfiHW2Pzny4NYmvII2PMJy8UGvt13Zex5qstXPh\/uKfISuUl4UrhNacqROkES2QCzcyN7ga26V1SD0iEA3V5jm9NrSZhpkimV+SlbXWKrNTUslFpFy\/44ls2A5RD\/GslkvIQ6b89c8\/vq9MkJZYm9PczrBpyvdk38i86jxc4lSnBuIbsE1JOYNolG0D7wGyq8Sg\/Fm6FpDR7CqgOmVO\/hQTLHqR9xXHc\/krElKzb\/hWrQYcReh8mKgzAkPh49sO0ibX4uaOxg59nZ7TjuP2pUP22v6CAPykkjTYcrCX7CRrQsUcEudAIi9fIsyLBcw7A6cwZdV\/90fasQIZVRRzzrCiKxm3zdSAsSVHTsiLaRXAYkS0MtVD85TKoK2BDmIHTPKvc8ifUQ0RpKVzjBFAKiiSgrABal5SaEKnT7wZzaq2acSWelqKDekLc8xqUMt9YHZulJWuMjrZn4guXOt0pnwiRqvKsevebulqoD9CYJ3n7kvxENx0RnrO10tcgVkZt4xEP5C47r6jGZlliBXymjmOKEXDI4PpLZGjpUBSUdEfHZaRQQa3xU5CDO3eF\/kJnBJFiaoFVrGPVHPRY9Fli\/Y3kJjEGX8husE4YwoVdz25Dld\/G078y4FiuYdoLbB9Y+JxLNOZ+PkPdFtPoQdWleGtshHsnAxRxiv7y0rIl2+sxtVs4pttU\/SI0TLI7VzpolHd7pBZL8SmKWG0Nax8P3BYwwvzT7glMed02RQhOyntWXUPrB8h2p5dCMff\/rCKLY2qiMXx3xFMYcXm4+SmE39o++\/JRKry1WKcxJ8phoYbJfwoDnF0HcqIOOtdCNoDYWOso3DSG\/+k1FZjma2NRWxz5LRk4NxnAV8+EYRSgxdn7D3993pq3HZ54gFblKXDh17zQ6YUnw4PzU2AECjNLrxNmPoOUnH2lH\/rRChoJQLo9FmXMJDF85B36H3KTt2O7ldcLqvoz\/8qXrMA2SXqdjgHiRoHv8Hi+jbndE6O5lJLeg9OTg5MDtYqLClboHvfrn1ee7kxHkyr3Wq2HkIXSlH9a4yVKFaRFZW7b82xB+9Nvyz2wWmQ5M9QJGipv+khJs36ZhCDykRZJvE35j4PALjzehWTpeeG8dscLz0g5qMownt2\/maoG9J2Q1ZIkz4GbCswKRoKVc68ptHq1wwCK6Xr7Wq5TBqFn4GgNyL2NJPFDjmAiL4U3rkMbeZBKFU+DZ6qzgfixmQ6eXYA\/ki\/dsMyRAPsUJqQhZnQ\/0TsKnu4jxuzmN80qOLSh0Pm3FNPryk8STPN9DrP1GHwanOA5EMEw+TbYGeftR2+TenYXAis\/mWBbfZ3atMP1HgHWnGl562j0LCyWnkcQGRGGNNy3TKMPEbwtbkH2nQTi+DqbNkZYMuKu9FT0hngHYZ6YQbhRgqgfbGjfckGCrB7MUNdBptlVHHoiMP\/TIVbojXvvaJTwaf7Huhvw6OMVNIO2VoiI\/rsMZ1XSOqlYG8KCfgtTCcDttWVRRZobk0DjpsJQluZFyleLzqZuQdJuBWbbqBvattEBnbMPjQsVq2\/DZHXsE+db5JIrV4Lz8a2sJDFOg\/mifukhy4Tko5IoCo+JquaDgrMJwMqOISMizILHY01I94AO+8YCIXLxoAwe6WvuTjeoxbuhD9UwznqqQXO8JSfqueak6wqytJWFDhnKuLepKhwIElJc6M5T9lD0xRNM8g2nso6dHD\/wDyw9SaGRbmSnl\/bK4TNwrIhpGQW8z5mOwvPIGDQqm1YSPTQMTcvZMr\/QzVC2LOs5rFWzgkL8cM0A+7z5nY+6Vwto\/925r7DzQSLZ9wyRiPGco25v8UumpJ9782gArMZ8X0YDHINn6vpOf08K4oG\/UfUW6DPFI3eUTuuHUBhSvp\/Xtz3bBGR0sqR8Zmgk2wLHW\/mZ4OK96EIs\/2eZn7jT8ZYebgbR6k3uM+HFBxCotxRycPlmXMdr0spU6SmcCppP8iCBXorKStDu9Sbfw9u\/ivlON\/tPjJIflla9Xc6gvQcnvFj7YbPcy0v4yEw9Le8rfY58Kyz681gTL31rbKdk37\/tQtjLVyRBG+mtqtyjZk048NbVspUSj\/FmCVD4ZSk\/RWNclW1JWkSIdclHMq4oocwFC8yd6UE6QZQgX0u2hrm6Ri7ZPXlnQEVfxzYrEnhqsCNr2Uzzw0JFkRWbB2mvqgndFh80bBiGV28UL8PkTCJi8aD9NTGqd9\/nL3eo5erreDfZxQNY\/AkMXnjNUoV9IVf5bQF7WMyTafPhlQM\/c00JSDd7eFc8Za6dHVDe2bbJLpVOCKQpZKSSHq9fk+BWctMvc6nceETiVMM+pQxWKvUBZuu1g\/J+XaQj4WZidHWgl0GhXOxFC4voAkgf+pE7e0h48AqEkPMLI2HtsN++xhvYF35Wt6Q9dfNBsnennWldgyUXRJeNI6wkVCNxUTSKBGlVgov7E7WYSQs5FgH5PL7G3duH2jIPcgmZIQ53UrUkgRjsJPN4y+K8zF3ttVEi2+jtCaR4xlQmld3nUCPfSzSr96+fnyYsFCrIpgVNbQXxRSIRlAd8EQeQodJpoG0vzC8H+2iQCBOgDhsZ8qAlYsiQZMbQlZwz9VbRjIK3RSpW6n6aYVZfbHPXIy\/0Pr2JlZvf7OWuX+5pI2qh0a7Qd1vaTdOuWBTpbpGw\/pNX3EZi\/HqH6eME03G7lk25xTY1KjbnPUG1ld96DYuELlLE3Qsh\/gqc2KSDJ2qUtf1QGKJVwkPaGkP4FzyJ2UGBA5E8eoXpd8xR+eURPRC2ggFES\/TRbVTIBzTR\/afulLcgMB+bEAPjTNBzAoyZGNpHilqTFd\/iLinpTwXwQy2hRFnP750BLvxhgG6zJ64aMLhAiOpN\/JS\/xEpF0hIzr95rUd0Iu0gIaWaDEUn93LT4whZeg45y3sofplcx\/ugPNrgYzt2IWP6mM3FQgob87Fbz5wRve51+vKU98F3iYleAHf5odck1H\/4SHWylb4Khk4gwzKQCHzm6S0H0tWCdIkywy4ljOwJ\/3NsxhzxNBRnYK9FqzN1dxOnroaxu9oIfdN962WKVMV6Yo7WV3d0ZRTLkGKzQSr\/imDDEKUyMCOnZnEIBtvFZMgLmhwb0Bt2LB4Ib+NJslriCDS\/M1yHcE\/J1e466\/jhIIv98mykysZOevKxkNbuP34tO\/b7ewViKm36FIFu8geWOxycYv5svILORGLflFPPDHbOhsYFY1i8BmzXdWyTjxG1TnVf3EYaVT9oCQ5nu7P7QjI5UF1iP4DS2k5HWKsLDRRERxy2smRlyo3BsuTsK4y+5utoDU04DthLywAs1Dqa1ayP0VW\/V4zeldhMhvQUafV6h3EdoEqJY5neSHIP+s+8CvTwx7zyYZoEyIkcN2st45IWUK\/VaTS\/fulYRCRQ6PQwA1B\/09UMd6YozGNKYnns0NfHld\/pTrmY4rilIPsjEUad32o6rp5hoZAjXKqJ\/TYApH5nuWtz7OHMEZHYCVYMRHGWlFRxOWs0MH8RFRtvcnoOqKH7dm\/ByUYOp9QqFpU8kqw1zk6r3\/9hdpcEn1J0DkJJkCKeNoZotq0zHPmz8nckpMQdSPXtQO7FKE33cJsH9vgHdBOITxNjSzpLvM+M+0Tujj8ibW+v\/vy1RYej7TRb5GBWvP8wCVCmAdBJez9G88zLIFxmjlhO0vepZ3+YO7axzxuJUujBjgUPkYq117tXjuVVAG8CDEkzMh\/DooRDKKQEnm\/V2eRlPg37DO+\/PJJCghI6xrJfs8H9m+WUVT3vLZSUd9a95\/O18poW+9mzOjR4r4nAPdWb1OTr\/P7lWJkWuINWl35ms5LEF\/QQKoupVGkrXi46fSBGf7pWwnKGFxLpAwPmdQ31wlXnNWoKnpo\/L4+JkjTDdvNHsAfanj3aHupzs7oovb2kLGIAAs1WdNiHLQkggnqAo2DiTqthLhwD+mgWLOfpj0TBQnKBc77+CRhypGcIH5j\/gkTV2fl\/WWFHCTbr2cFFxUE0BuG8aZag==","iv":"4abf0c36a183c2bce4ef421bb9ac37e5","s":"1d5c8af8446451bf"}
