Changing consumer behavior amplifies importance of brand identity
Posted ByForrest CardamenisOn In Commerce,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"0c80d91467f8c7393b1ddafa21d22e6f","s":"47c41cb8bc0ea07c"}
