Changing consumer behavior amplifies importance of brand identity
Posted ByForrest CardamenisOn In Commerce,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"31e12f298d0a2e48db0c4adc52f833f8","s":"84445b25b7771ca1"}