Changing consumer behavior amplifies importance of brand identity
Posted ByForrest CardamenisOn In Commerce,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"b3cd526ac54f1d8663fa645626dc6e7f","s":"d5cf30cc020771a8"}
