Changing consumer behavior amplifies importance of brand identity
Posted ByForrest CardamenisOn In Commerce,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"2ab3ea8d8b4900c7754851f9f76508e7","s":"6a0fd029728d47c0"}