Changing consumer behavior amplifies importance of brand identity
Posted ByForrest CardamenisOn In Commerce,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"f3c6050a993519a7faaea05a81232107","s":"78d0411eae36b885"}