- Luxury Daily - https://www.luxurydaily.com -

Channeling ASMR, Guerlain’s new content series spotlights sensorial appeal

The French beauty brand’s “Sound of Craft” campaign shows off maison know-how with the help of a viral trend. Image credit: Guerlain The maison’s “Sound of Craft” campaign allows consumers to engage with products in an immersive way. Image credit: Guerlain

 

French beauty brand Guerlain is showing support for a viral trend.