Chasing status: Keeping up with the changing definition of premium
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"4b7f602c44103fb4c3a3ea3cf4f791bc","s":"456a2e339fd6bc8f"}
Shereen Al-Auzairy is senior planner at Live and Breathe