Chasing status: Keeping up with the changing definition of premium
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"57a2573a8638870d10f0680f0cf4e8e8","s":"1ce45ec479ea292e"}
Shereen Al-Auzairy is senior planner at Live and Breathe