Shereen Al-Auzairy is senior planner at Live and Breathe
Chasing status: Keeping up with the changing definition of premium
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"275c3f6155bbc7d47df6cf7cb1480a3f","s":"9d78694f973a2b7d"}