Tim Fujita-Yuhas is director of product management and new product strategy at OpenMarket
Chat bots: Turning SMS into a next-gen engagement platform
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"888f9fd752e87baef756c68b9c0b01e7","s":"b9eaa0b34ad93a66"}