Chatbots, vertical video and data targeting will reshape advertising this year
Posted By a Luxury Daily columnist On In Columns,Opinion | No 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ukzq4g7c3HwI9rw6pQ1szi2o9j98o20Sqz+Aq3sz9V\/NAxCGyK8pkRSJxkMjKfpXeUIXYF5rHtQBpCI2E407hoEQcuRJ7ZJMcZqQhOq4hbf++XS05pvPmNAblaeRoxk0HO1po4xONdki+9aBdRLTGEeDmHjRgbTplxVuFr04PHg3IDdwwfCwF52B79XaNVH9svyqpUzLvjGPmpXCSDp9tWNGrCF2b4iPnoid75Tt8mypJ0VQ3F7b5FUE6qMd1dvKaI0aBNXxGHznkU0SQLdNOfPf4JVjflAERUdRjbLV0pXL+Nx3m329H1fxtGi\/oK4Lniad0mp9dO460yV\/WwTG2\/yeQo5Dyi3goPAczlNc0dZ49gV7H0vatJ03aYlSzPuHqGeaBgzwcr13jzi77uH+mtq+Km4iyf8NG\/wc+ul0lKLlXoaAS29GLS\/+VpdzrwP7Xv\/5oobnLj7Kfmqlh2pMNHo2uheZqe8VaMTO7EQHbJk4nyrx5ETX8qOclQ9YtTdBfUNldhNoZJ4qK4qdsy0G70HW3PiESz6OioI+0uHqWGWaAN00DKYRrlmOXtx7yBe8mdd6bX7Y+Zciyk1\/wRE+C4lwLaofcuIyvB\/mcnoCsqSwz7cDyWc+80QhYrX6o2BJgBdwLojkYDgH6EZ41uxVFEux9mJATXtILc7I741XmCSqFFKou\/Vingzq3TRwV\/bDanO1u6g8aAwj07UWwBF8So3W+EnzGra++E5XmNA\/3KXtn3xG5\/bClvTebzVRpxteogpAnWiuHov8x1W5PgtyEKB1VYtxYq4RqlCrZ1LXSkkQL4roAKYWAMaWizZvJxjcY2oEpsdUzIxFooT4lnpiED8+HbVW34Pp1QVYGiBOdfUSId7XQBkg2tToq4+0iPVcFZvMFkcaMWXN0gFC\/sQlc8tq51x+VGcrBXisOauvUUgJ+BPemSG37r\/fRIcqwOA4bXOiNVRow7PSfRrKaJS5JUH5h7GiVVxZKydX13UFSEk5u0WC7k1qmpChJM0r0HWQcw97Sj3AvszPpL\/Hi49fyuCQWWw\/DFarTCRkm+R52Ycl9ad+AmPF8VbyFL7kKZVqjrBYotdPm4vZGdrfL8o5QWAX5YYU7\/CvwPJV64nwoVAxqhAPYjwLQFYv4kf9lUMdl6AZtCWQl00yYI523nXrdAqsdjQcyZfNGib4KKJwq5PWAkaVMyhRnXiI7s6rMGj7pOdFCKNcz35CgfxZ8mAQ5QA7qxdTTb4L2+fhTavr2FTqeiAF2C55TZ6pLeFTzHGXHQIt3t6kJKvACJploWBrFbN1paj7xS8b3Wcddyjwx2DwW0kCckWRzF4Mu+AIk4GIJ7+ZxjsU9DYt4ECzisXXboeIr6DtZnU\/KG0N7Iy1DRwLd9IzkUDcpnH2soMymqn+a4u4wvp+5Jln+v77yIcr+OyXq5FzBGIsbmHRCsD+Fe99CHpXyM5\/jI\/yTzl7X0hoss0XBFQlrWLZ5z\/Na03eZPODE+3SmlrJAgUf+i4jFFuyAvWoCXbUtGvXszUFL6KqSG7fm744xFdG3nhbbrOyHI759KjWn4BDzQBXYo1XIZS6kPghvIvXgIhGle2UODvOjC0V8T2XFzAmTFKppoK9MDJjgQGD2XEFPSFqoNemjFRdDjN0pe+cMYbGEHRJGnocGNWJbm4Ga+OSUtSlPXdOgPeC\/903t4sEqKpxCDWUlLLx47tuaJSRjYotkx596MFMqaiX6sardOZJXlIVhL6+pj6Knk1OM3TxccFtyEzn9CdOiYJFHUOn+JINQBHfw+\/1tSWj+fA1Ss77hH+PMzUX05oEOkbmrEovzJZNrXxZfbTvE8pza\/\/Ho0Z7vTgKROBdCtIgzeuBmNcjTtpQLKE4LSoTxSlzVR+\/0F2a5c7fyPkvwr+4mgput9Aq6Cck0pHaRyGi3Z+k9z876SEHDwA3hXO\/nKof1247mQzpqdYrT1XWfNwIW4ubdm4B4aUOeUJmRVizgubAKLlMlnDCIWYNeqbwJE\/fQtlQtki7oyVXUajNm3eXkb0Pjpg\/iEzbnjhyGdj3CB6h5w3lxJJOhkEEZSj10MYH5c+se0iPGKR9n7uFmxgu5kPQJsMlfzKlwPTV77DoH2iiiK2GNp6hdv2FBkhTpdpRKWlZPPSYnK2Ndec1KYTFXNA\/2TkfFrLokom5QWvTMp30GIOcZ0C6K+88rwcZKjPdnKp9GeHdvsEor2vHY7vQ5epLLOHufUAnrMWxVdoZFSYi35hiRviRhrdV\/yqr+vlkB8SUPIatbBJFaijYv3KaAjPXM1lYVt5r6yeCB3G3K7xCvzqPHZbFfH9ag8DeqnecpcX2mjHlP5+HoLiYlFW4fPn\/GNZcmb2AW\/Y2Af4jJujHRh3quwKwbdYT45kKfHsWFEuqcOx7D6czQh9V\/9OMHCkYsCP4+uIfAisYXOpDCRefrFCZG\/EsYF9o50Cl0khSMBY3DO0o\/xp4UryRM0SzuuYywjskLGteJjaMC\/QJdsl3RnPs+ZxSEo4jUpDxGfhLDXy5mmiXNDyJfYkLhN7\/Yqpa9PlmIrcBFIDEg0ibR9KLwinyxtk3UlNKZev2G95\/jTMmAs6Bt2DSOz4tkrYlfYCR\/vbqjsPJbOMocSOJPsyCKTYPJQ0w70nJm5fFq+WJb38pUOEmzIWFuQkecZuiaBFTaq0jdFT\/I+7S3dG2gbfhwFB5mDbEUR5T6MhnMRC6TztYmJU39PTUhexocxlodHewAFkFagNwUqwKfcdcK1AcjFK21yp5vikpOBkANLniR5SibIDRib9nnCSCqMpHAIyZMI1V1zDeuioad+qydSxKlEo0QrNmeQHkuxyZpQX1F3aoxbw0ZJ6gAy7OV\/CA3ZIrspIN005kn0xAXlLxo4lC+v9Vb30KoEJo9sGz4t\/bAQshEnPOhESc5kTDyKwIrG2+PcrHL4smek0Jl275zSEZcPTJZ1LfDdgpf\/fRZcxgeY7AOfAJHsQ6oFUt+ZfpbkiKo7QGhCftt\/WdGK1+poc0J5xYOI\/F+oO\/+6PqnJ17XtrSSQbgXIiP3x6r9vYgTiiWN9tG0g59jdIgE+nsOuAHIZBIjC+XD2jcBkN7UVqWw9B0aTTkyP2Vj27w13sLR\/w2z0KN+iKLSKHiSA73Byd+Nlso1Bvvfzbbs\/NK1CyVKltTJ3mBgzOA0BQhMMu04+O5kF\/cdLceXWeOOcq61PWDisbFu1nl3fPmsIm4r8q5VPoLiFTFyM6hNrsxbbl+xL05Qx5uFv9cZdHrBdW8i\/Fcc8t2in9vhKDWtbVYObnitpGmYXRmVQvzoHjX4eJ4mxwIzthgOD5x6oqdfoaX13DAsEVeWBYosW6x2SiEh7HnBRTsdFwTSRxOwytNkedUTy7LFulsZwBibrvoMTaUbPqnSrqrsA82BcQXCvs6xjELzGjF1G+7xODTbpUOOSY7TSjeoHzLFojCs7jd6ERMa0qXggr7QBw9yrspkQeQS2g+wp3uX1wikA0HXbJzuPgYN3aH8dPr42ZvjHw8kbVfQsLVIMAIwSmoEr1tYqe80ZqVflUyiLq6szJT9mY8b52VBWd8h8ndpjgoiSWixB9BDaT8Jm9kupHnSxrhTBqi\/BeLYgOtvhEeFfDahqVfsn0JtpIkuDXLIYqTwxiYkDc6JcAcIvlpYU8Qn\/eOkCmKwfIqduRcNK6DR8QnLVPCYhV+u6UpULWUISocmd1gQvvkgs3xczHsylbJ9iJv91P5fVpD3NO7M62X2ba22IyHqKfMtiX6sUa0GJRCZXiBdxSZPbirxQZm2qiBhECusgWX9KGGZkkVCo1E28AcHM2hHg0rJ8ewL6OMVnFmrp7YoCx5bKg0w3+A\/xe\/hPFketxj7UUeJJzKKciFGm\/ULVFa26krJk1SpRMO6IQSYEaL3ICmiPgmuT+cGMoKj+ENIsmro3G1Gn8p1FQXLmKWZb0enxC7OBzvH37pLnuEMedQ5blCpjWTCbzo","iv":"92e377860ffcd4a83a7cc90538a06c7b","s":"dad853d0b971c41f"}
Maggie Mesa is vice president of mobile business development at OpenX