Chatbots, vertical video and data targeting will reshape advertising this year
Posted By a Luxury Daily columnist On In Columns,Opinion | No 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","iv":"4c7ab0021af4cd84325adb86950347ee","s":"d8834b3e5b6cef0b"}
Maggie Mesa is vice president of mobile business development at OpenX