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Chatbots, vertical video and data targeting will reshape advertising this year
Posted By
a Luxury Daily columnist
On
March 10, 2017 @ 2:00 am
In Columns,Opinion |
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Maggie Mesa is vice president of mobile business development at OpenX
By
Maggie Mesa
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","iv":"58889a3e3d210cfe8ed612990f6d6bc4","s":"91a844b68186af97"}