Chatbots, vertical video and data targeting will reshape advertising this year
Posted By a Luxury Daily columnist On In Columns,Opinion | No 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","iv":"84ff8e8dbeb28471999a04ecb8153dc4","s":"afbf643d16207c83"}
Maggie Mesa is vice president of mobile business development at OpenX