Chatbots, vertical video and data targeting will reshape advertising this year
Posted By a Luxury Daily columnist On In Columns,Opinion | No 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","iv":"c59730b8c20a412efc086bc7d0d1b0da","s":"a787e9889dac6942"}
Maggie Mesa is vice president of mobile business development at OpenX