Chatbots, vertical video and data targeting will reshape advertising this year
Posted Bya Luxury Daily columnistOn In Columns,Opinion | No 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","iv":"15dd147c94e5d3625f04a94a550137aa","s":"8ed08591c248d7e4"}
Maggie Mesa is vice president of mobile business development at OpenX