Chatbots, vertical video and data targeting will reshape advertising this year
Posted Bya Luxury Daily columnistOn In Columns,Opinion | No 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","iv":"f1ce53c4427433cbdd030a48c16f6d3a","s":"3f47ec0c814740cc"}
Maggie Mesa is vice president of mobile business development at OpenX