Chatbots, vertical video and data targeting will reshape advertising this year
Posted Bya Luxury Daily columnistOn In Columns,Opinion | No 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","iv":"1b9317c2caee95a028ebdb667f0d2877","s":"64eb7b2963835843"}
Maggie Mesa is vice president of mobile business development at OpenX