Chatbots, vertical video and data targeting will reshape advertising this year
Posted Bya Luxury Daily columnistOn In Columns,Opinion | No 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","iv":"12c8bb08830acfe3210df023888a5cc5","s":"15951cfa216cccc0"}
Maggie Mesa is vice president of mobile business development at OpenX