Chatbots, vertical video and data targeting will reshape advertising this year
Posted Bya Luxury Daily columnistOn In Columns,Opinion | No 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","iv":"b88d12dd8f501c19302d73432bcc5e71","s":"6435f23c33bb8b65"}
Maggie Mesa is vice president of mobile business development at OpenX