Chatbots, vertical video and data targeting will reshape advertising this year
Posted Bya Luxury Daily columnistOn In Columns,Opinion | No 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","iv":"192bdf6a58bf20aab24163d3a1d53461","s":"24ada40a38228375"}
Maggie Mesa is vice president of mobile business development at OpenX