Chatbots, vertical video and data targeting will reshape advertising this year
Posted Bya Luxury Daily columnistOn In Columns,Opinion | No Comments{"ct":"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","iv":"7d7d9e4c44d54ee76096d90861207e31","s":"d2490b29cd99c074"}
Maggie Mesa is vice president of mobile business development at OpenX