Chatbots, vertical video and data targeting will reshape advertising this year
Posted Bya Luxury Daily columnistOn In Columns,Opinion | No 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","iv":"5523e5751ed1ce2d4ee140c66eb3cd2d","s":"814343d0213b4e5d"}
Maggie Mesa is vice president of mobile business development at OpenX