Chatbots, vertical video and data targeting will reshape advertising this year
Posted Bya Luxury Daily columnistOn In Columns,Opinion | No 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","iv":"5c45752df741b439cd52ad26ef2eab31","s":"338712ded770f182"}
Maggie Mesa is vice president of mobile business development at OpenX