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China, Bloomingdale’s and Neiman Marcus

Bloomingdale's virtual comedy show benefits three charity partners fighting breast cancer. Image courtesy of Bloomingdale's Bloomingdale's virtual comedy show benefits three charity partners fighting breast cancer. Image courtesy of Bloomingdale's

 

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How luxury brands are leveraging the power of data in China
With so many choices at their disposal, consumers have become disloyal, tougher to fool, and better informed, and now their behaviors are changing the fashion system and retail market.