KOLs, or key opinion leaders, have become a silver bullet for many marketers looking to crack the Chinese luxury market. Image credit: The Luxury Conversation China’s KOL bubble, and how brands can prepare
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No Comments
KOLs, or key opinion leaders, have become a silver bullet for many marketers looking to crack the Chinese luxury market. Image credit: The Luxury Conversation 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F4QQxjyowM5Q7IJ9V44gD\/cLLyo1ewfp9kv3aIdJ6IVM3udWBcORJz2wERLmbkzkxRB0LFZsMkskT8drUxmxS10uKod5cGJb6ElKXqwoIdEKmh6Feg6VmShYKDryH\/i67FiO6M6qrzMEYKqj\/4mFr7PiH3aZe7wdMyV2SX2Gzyp2VGzkmt2iHBqvNuMfg7EKrMmXN5h8cU8AGyVqF6pbeGudA0tr2qOLaESsYQ06T7OH\/vpVYvnLuWllGpWdVcMHlOkFHNPsN4QvaBwJ6ugyi5oN6dYQnWIU5TvfE6JGyg\/PjWp0Hm\/ATEynonaMCqWhpbu\/2QwEnRr385qrawfyrfFqEczctzhZKxNrCKfl0UFWtlaaTaS40egOp2tGyMrmwsYKPkwu2GJzKbu59AMthFPIBRQpblsyTRkoGA6qcKUoHqIcLs3xXaOMIt6BGcd\/H3uTZ2qyoNnacIWBJMNnVfbspN7Or\/DD2R8XbE73TXEFJ8qZddTcqYOiT80gbawhxV\/PUOjhfqYAutJW1T007vfyHALmP65D+U0yGJJ6S\/QdvOBja90Fa0b9ULFHvgtJBMVnZTN2R5zQ79\/aWO5MkwI5CZrS\/p1DMkPd7a1s\/IsA79dJseaW0J1bc2imz01E0RoLkW7GdA3ukDHlEWzV5epgEcfNBgxh+j9mWqxI62RAwOWSV661tFyRs+dEkR7JW77QOmYDf6SYO9CNFRYD\/MerNAM02Sl9o85k52vGlOwcTr9qr3wT+oOaVXq8bGjQRpFyscFKyVS89XnF6Vv76gyPVRbHSiJi3kwChlnXC8YpcHChOZ2BH9DGrB0jLL9\/96VxUm00L\/kSG24z27N8VU3Xdrch7uZ90moxeRUEmkF52w7Yv1Yz2DYu31mHBwlSpBzkkMSPSQ7nTeVWVhxWmFoGLaRbD7l71u\/PXiytKvcsayszQsvEZV1uqWEJnrZ27tExTpOJzVqENOdD0kFqan2hVjYlD4eO+VH22Ohtsrm9\/v4maoYrxF6c6UCu0mAVEFZAGASCP+nDXZGhQUGsdkZGIlCbm1EYIALEBRYYH0yd4LIoDa\/Rcvht7f4mxaenLMBC5jiCQLLJrpxxEQS7MDRnG4PwHLgKk9mozrCTR0RXKBqDNEkmPR6kOGQRJYJ5lwF2p7FvuU8EyY+NS1sNAccZjTsbTrPhQd+uxnXV51S89n22kmopQCh+S\/i+z4Ji4vuvaIIVDGGdrhJU\/FretuD2tbQiy69\/nWrJ0oVAq3ifIriYpmWu7eEWfWDLs6taqFNvZBpUiY4A0yYJPN5i5DjVrQW25gkDeWStfZI\/A+qi+qLq8DO4JjQvU0Wv1YkMW22f64toDyOsR97P7ETuxm0y7sYBZ4jmkQlrP5ihmGDQN17Js4RSMVEwjVkd7h7DIgS77FyLzX1fdCgV3NgzELb2IkwsIMo1AhcGn3wbE7RiX3wfu+\/dPF2viZYkewz8mdmgaje9W\/xPjiaI3mEAyQpxnQzBlTiz6PrZ7rNvaQsB9WO8sMUAPMcK4Mhz+TtTX7KgGCyvISMdfwAciGObWlgQ4uuRlHH+ToslOApuX4Syc7lZ56I31OCT15W3aq23XpFcvfUodCz+XSjf1hJvDRgePjZVIijVO8V0OGmV0xjTGTaaAfa7tTF7eTDfa+mPoGTNul3dqTSAdmwvWSwviX9SMeQXWoMq8GiI8tQ5V8koa26ex+E7p00rGN17Sa4Uj2oDUPBmHP2F5noky1GK13LoFosDQ84qBcyNaegKKt8lj0V27hSUXAfd27MLQCaDxwu\/L0w8+2oy3hS\/RAprd1Ht+NmJZk4GyQ\/kyE+rB4JGtSq3kpDyeR+lkWVe9UyecekL3kzUzlLuArVaD4x+KXvp1sLcI+dLFYyxBjv9NXc9uNY\/W7dXgvhQOhyijZmJ3xi3IC9Zh\/T7oncNqB5\/ep1rCcYfheaJYwyTY8go+bI1Lqi+NVmGputxbMBtsyEZ7Idri3wFEomKqFYcF1HFIZzL4iYZnzEfwLiE\/3+kXcI6FsVGDARP+Id48TfnEyb\/vhC3Pufa07Y8rdz5RPfB4btKh8xk8jl6xLErnDOH3RkuyIPC7bcnu6OvHfWfxJ3v8dxXv1TpZ+8QHOCalllQcepse0Fd5T4\/ufTRKwoWzzV3rm2c9ZzW+rKovkCzwFirSr3xG3Gg8+3lSZanOAgfnje9n\/jBn8XPAHGjcNL16iS0gHnUHza7l8Rxjqyf+4tGx+m+n80WwQM+UBU7eUSVE2AN0sqEjloTI3hMQsEO+tjx8Ii3AQnYLJfQ24t\/di+6P9Mqjwk7ZnVpvN7WYwnFopCDZyzmGxt7He9aXS3R+a\/6sezOO2+cZLjAsvYLmNVwUti+Q9mpmgowaKhoSan5lUlqSjVNg32R+l269QCx0nqaP7L5Y6odp25A2f7EnGn68NpqOKRU24m27jYQpIAhseDR0jGggPtj7WTh4Q\/pNlLodrGZ9XvdekiAPGosooku96DuFSVuK2MbuByTWLRzKIuVo9W90bYtGwgn7RyqGevvywjb7Mog6I7z4YRuowQ0Q9M5Nz+bhkLiSZxuWVw41UIvpvL1qDOg\/jgijb0x3cN0daPjsaKfCyZaMwaVdguATRY5iC5DeNR0SziLlkf3xKqgHpfNhDM0yzvBbWz4qjdkVFhGGxCf7YlzvpVTtcN\/\/guCIfqKMSlV3mvsLgzUEgJYcgQAJ3F4CpUh8Fh4tMKQZa0FjUGK29JLHcXhSa7VVQnsOj\/Nc+C7W5ODr+Rhcle4li3jqKueCTC8BYLjUf0rDix9UvzQbxcrSsS6miDkNoshtJNBB9f85musaFESPZcMx2ojv0M01wUlmngWwjXJMyuaW\/JTRA0ZryMXEaQPB1u9waH+KY+AjBb+ueYeqNkxUUd87WefI\/fruqi6ZoJbOb7nkt\/u9GqcF4srgsc+A+bi3tjHWRQa9c+CZGvw1+IC5npD7LK\/4OCQzteOi4FiMN29ckmJRlxxUmKf8GSa5CiKllVGGlhmbAE53heatEM3XWPBMzdJQOJYfBvkgPWFLCpkAMIM6GlXqKDwtigi6GXUh7mTz06TbbExQUk+t6W7Op9XF9zR7M43q5YnsV7dn4qHOuYQNau4vdYzILdu27w0ko9pXbVCE\/qEGpZJPPqV2snZ8UO9UI9BLAKVlCrqyxj1vDF5s4pZZ6qfT56CG1OXgN+G5gzJ9LXiU4KFv2Hx\/iVL+0CQGIo2Dy5VZmE4JDG++C6jA67CnqAQR36ynQjZhajyskxRHl5WwWyTbjjZ0X88VrVtVQNOGHrZyzZRmtzIApLwBglu5uTZwRWgrWIQ76JQxvzoF90WjdlCNO\/ZsAxWGUk1A2Es7RMeWkp4H50Pv1z8Q5R3ytXVeB3ikmqK7mvvZPMIdhY0EONjplwSHcnbKF\/TH5GWR+kElI7eFPR3VyVM2JO6OY3HZDuijt2w4XAP7YXTdJkqfOTzIuKajT39xjo5aVMXnKL0d8hvHTLwC6kOi3HzWyGpU\/PN7MiUjExSfslvjfcEVXdUKBRWd70aVZK8UO\/IZn44Fngae8X+V8vjWcs92pdSGiHCIryPbSdgvFW\/gw7zoszL8Tq5IYLiejAAZeZ5fGVygYzY9T1LobNpoDBs5lI9cVuA5AaL7gA7\/VEUB29TaDm7kLxDQDHRuGKwpN5CYycYfgRNeYff9fpwKYX+rFGQmMmtROBnLmcebtUt0Uee3uGPQ3gsupaq0zhLNThpJomVljd2C0S4DjbJogxAVvu3OQooG2fbZaV\/MNyild21C1HzAECdoiWuSP+uScbl8IWsbGhMpXM4f3IJpBUjO1FN9\/uvLDxspeRTz3sLMu7M8ETcua09PUL7P9rgtI07osPsHmy0yPxoNNLLG6HNpxbq96p+jCzXi3Ma9yXaaHOGwrTZcVUcdv8gDfaKVNGQLed5iD14oscGFEPny1afdBhffk\/XjZxiqaQcSJhaAKF4Hcrh\/TexjHpY7bZvjHK16Isn\/mc6G\/kSUZD17Fcgve5uD8Zs5Ro9ivAqyXOxwY4Oo9z77ayRejhzD9szfrCowWIx0LmSUMMUekLh3Vj4WMfQej2YKOhw1\/\/aQjh1jveuj94SRSmoXMpmnq5W4VpMnYsJCOUI2tRCePFvSuwzcrtilB1\/Xf3eHhwFhJpKW3gsZr+Mjdqq0h54Qm9NppinP3KThcdKcsarwxdpgbCUYJwnj0Eg5uyMTSHutkiYYz86BjhOcBfrrKtCQTKhy2Swy2LJ0aNA4FJPf\/\/9WYppusRinQZsPGPF+aKW4EUuB6LnaZWFE8i1n0Seco2Ipeb+FfJ502sfTdRxwcH+0+wZxq0N+ku2T8YPBIWmI3k25BNvW6tzQ\/HvZ3fNnrwZkZ35kjbh\/W3FkuJvIxmcdllsMw7ik4JSjGxZ9tfmOEAEE61C+MKfVsXJGQZLJ6+KoAyrSlHTDTgKP0DEf2Lj99rokaqqPwLiAk7Wo4Kbldw9H7X4L8UMBartMt+7MxaBJdmBm\/qvUdr4EqSNTSTuNSvwryZpZriDTOAvCluzj8dT6E4oFOCoqTOLcHQd9cj4pqd+3aa9G2yoiqbC7WVPVHsvrGMzPNCfSlr7oV4LrhTPvragjnMYhxmG3vK+ltIs5zRQE5dvOiWHiNm5k9i3fUG21SVBeEIR+MVHTC8Mx0kYh7xme+XFIof3H2d6Om68HAeBI31UswsxR+xsWZt6esWvWmT6y6\/V24wIVvZoNArok2L5VuRyGTSVy9itSv5J9KYfzP73FiXeI+On+TXZoXK0yw9UsViym674yKyAuBdyrMheqByATt2gxslakIRvMEMacrGUkndRNgdsJFPGragfj9jyUMvxhER9xzOvbHLwMS3vyCzcUaiEUxx7\/t79VZ5378ZCMhYpXdhVHvcoTRN\/f9HYnE7RMw6sb2+glWOLczXFMObGZQyLWgKnUWJrhZ5yn0jZm6qOW0Yttq3Upc\/faIlVpf10ov1Q9F\/X2P+GWZgJTob6Rid4wZ2\/v3NyxK73Kreyskcpt\/Ar+ysycY5z12BdwIJcr8ZS5qM6wVk3gbNtmiGqGS2fwMBAzaDCQcoVuxP48HDtUiarQYoRnj6GOrod2lfC3LRNLzMx1W2qB95nVOFaw\/Fh9T0189LBLTYMMrZEvZH3hUNm6Jin9SR2tM3ldeoWUMvN2RnJFhu7zf\/Pxq60MGNBs98lsKe55QvQJWm0zt9h\/WXb82BiA9A3OovlzRTPoH0CQJDzPmTKuL\/jLZjVAGyfstwxQrX75FgsvTeoB6VfK3RZfvXvVCcVz+m+IJGAVEZLayWZ2NI+k8WxHTqGOqsXxkwegukkxZu8LW67oYgQibuAi0JhCrMynR2fBQgDeQkn0TVVyc4k1WKHqsQpJeF1SL1EjmbB5sc7Zgpqth2qZWcJtdkphxGuz1QjgZ8FWarG1VbfWVgUVIv6zrCFDGwj9rmXsvGXCDSgd1miPCGgN2OYx5I8cPg1Fgvj3H4iF6DHKrSAUECVRBJe1rljF\/8eJgyggprOInmO4BLhB4siGTcNqAADNc5WB+u7QcKTM5WibUB07mbksmjL3vhekegYazLFVgviYMfAjD+6U2fm9Hirfh04R3i2s1mudXByoxq01CzuWVLNkC+c\/xacyONy5UfMNfAiGm7pBs8bBhXbZDLvUjDNkqRTXIaN8QXGTuFzlGMBDGsqnFzMrPBKtc2v18cr8JryregYKrahXaAv\/fAFMww1Vf6JRqye8+Vu03amIh6ycFJRalWxzCbt\/epNzkBaxMjUQZszJIrcXKurYqhEAqMGRVgKSZOfyaYir59L8hYt1PYrxLk5FRbzPpVeRefWYZLMzVs3e7kJE+oInxgqtV\/JGLYBTo\/JmnpQaUy3\/pE90Rdgwfs0RuT+U2ELvb6Q6EtwZb97D1PdmnSjCl2SfhkACwDKwTragr5eng2Fxwpz1SFNNTdut9mQjtlc1Xfn1tDhuwNguWwdCvv8b+YjEP7ZUkhCis0FsdIdEdVyVAMq\/c0dFks0W9VgZ3oEZwhqyNn5N0yKm4RsP9ljB930KQbQ4H6JOpqTGRfehQNbDwxmsUE3p2RYEKrHnO7rPDs0\/yWMqeDYw83SBTakgRm5T8aQSCSjJoN6tXGnbIzPgl\/apxRAb8iljE2SNeMJ4xIOrQnZV6\/FtuZwMNnx6kc2cNLZr6rLNK3141VH8J8pI5qKNiLAxIwqw5Mn4QjBPkimVCcX9\/4jTJHPEL8zjcgobnfxBKvUrcTv2IIX+UGT5mkTgLdy7fx2K7rVDbIXtI4JpRlSl\/YQE65680VxpjApmCZL4YwrTFKeVjEadzlgb2ZtMNXWea87iYAjmARDx7fYYGtzOzDAjLgyIq2fyfUVBPsl99eknle31GTn21B8JFKT9fQUepAYBcGyrAg245N425hE4zSy4uvzwBKcB0CW9R8WbePMz0ZlZk+7E2V4YLqADaxsskPALkcNUU7Glfy17qOanQFqlAQhPN5Y1fMnr4OSb03+wBFe8m4Or561XCVwVs83LbmL5y1wyo1ktKMoynu5AudGzusXz1LpELKJnlH7fsF7u2cOdrLbeQkfjeuP+2y3d\/rigkJ9s4U3tAMmbQ2GsncVRn\/rlLI5Z8a3C1sW4Cvn+QisrzJcHA8xxi2mKkKuNbGfk","iv":"36c3fd10b0c314e126cc12c81b5d5539","s":"c9399b244786e898"}