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China’s lipstick king returns after tank cake controversy

Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors,Marketing | No Comments
After months in exile, Li Jiaqi is back on China’s airwaves. His broadcast drew over 60 million viewers in two hours and sold $17 million worth of goods. Image credit: Li Jiaqi's Weibo After months in exile, Li Jiaqi is back on China’s airwaves. His broadcast drew over 60 million viewers in two hours and sold $17 million worth of goods. Image credit: Li Jiaqi's Weibo

 

By Gemma A. Williams