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China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive

Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Legal and privacy,Opinion | No Comments
Services such as NetEase's Yanxuan seek to remove the brand premium by sourcing products from the same Chinese manufacturers as luxury labels. Image credit: NetEase Services such as NetEase's Yanxuan seek to remove the brand premium by sourcing products from the same Chinese manufacturers as luxury labels. Image credit: NetEase

 

By Rania Sedhom