The impact of the COVID-19 pandemic on the luxury business has been huge. For China’s HNWIs, it has changed the what they spend their luxury dollars on. Image credit: Louis Vuitton. Composite: Haitong Zheng
Chinese HNWIs keep on spending – but on what?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"2267c68dede8a6849b892b3b43b91962","s":"30b22a5b2a7e8f74"}