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Chinese twentysomethings propelling luxury goods growth

Millennial appeal: Chinese actress Ni Ni in a recent Gucci eyewear campaign shot in Venice Beach, CA. Image credit: Gucci Chinese actress Ni Ni in a recent Gucci eyewear campaign. Image credit: Gucci

 

Luxury opportunities in China cannot be overstated, with Chinese consumers expected to be responsible for more than 40 percent of true luxury purchases by 2025.