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Choosing a global identity in the age of “Brand China”

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein

 

By Glyn Atwal