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Chopard makes sustainable advances as first luxury maison to launch recycled steel watches

Chopard is making big gains towards achieving net-zero steel emissions. Image credit: Chopard Chopard is taking major steps towards achieving net-zero emissions with the companywide integration of recycled steel material, dubbed Lucent Steel™. Image credit: Chopard


Swiss jeweler Chopard is setting a new industry standard, having just announced the companywide adoption of Lucent Steel™.