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Chopard showcases colorful gems in Paris, embracing Gen Z rainbow trend

Chopard is joining a plethora of other luxury brands in releasing rainbow drops, as Gen Z takes over the market. Image courtesy of Chopard Chopard is joining a plethora of other luxury brands in releasing rainbow drops, as Gen Z takes over the market. Image courtesy of Chopard

 

Swiss jeweler Chopard is channeling the rainbow with its latest lineup of gemstones.