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Christian Louboutin delivers striking summer 2026 campaign

British fashion photographer and filmmaker Charlotte Wales helps Christian Louboutin suspend gravity in a campaign featuring the Miss Z Slingback. Image credit: Christian Louboutin

 

French footwear and accessories label Christian Louboutin is bending the rules in new surrealist shots showcasing the maison’s 2026 summer collection.

The brand suspends gravity in its latest fashion campaign, captured by British fashion photographer and filmmaker Charlotte Wales. Documenting the Miss Z Slingback, Cassia Mule and more, the images frame updated design takes on seasonal styles and entirely-new launches alike.

“Sky’s the limit”
Christian Louboutin’s summer campaign is styled by Paris-based fashion consultant Géraldine Saglio.

Heels, loafers, mules, sandals and sneakers for men and women, each featuring the designer’s signature red sole, center the marketing presentation, which also pulls in beauty and accessories.

Featured across the summer visuals, Christian Louboutin launched the square-toed, ballet-inspired Cassia Mule in January 2026.

Reinterpreted members of the Miss Z family are additionally included as part of this season’s women’s lineup. The hero stiletto, designed to be more ergonomically conscious, with extra padding and toe space, first hit stores last January with Christian Louboutin’s spring/summer 2025 collection.

The summer 2026 line offers new versions of the Miss Z Slingback, a 100 mm pump in patent calf leather, and the Miss Z Sandal Queen, a strappy 120 mm option rendered in a peony-printed chiné fabric.

American model Tianna St. Louis stars in the summer 2026 campaign. Image credit: Christian Louboutin American model Tianna St. Louis stars in the summer 2026 campaign. Image credit: Christian Louboutin

The Affabula Lace Up, also in the peony patterned chiné, extends that floral motif into a 100 mm stiletto sandal. Its ribbons cross over the foot and wrap around the ankle before finishing in a bow at the front.

Shoes aside, the footwear house’s Eva Mini handbags are among the items pictured. Other novelties, such as the Roller sunglasses for men and the Rouge Louboutin Velvet Matte lipstick, are also pulled into Ms. Wales’ shots.

The Summer 2026 collection is available at Christian Louboutin boutiques and online.

Luxury and surrealism
The campaign's creative treatment marks an extension of a longstanding tradition for the maison.

Luxury brands routinely employ elements of the avant-garde movement. Image credit: Christian Louboutin Luxury brands routinely employ elements of the avant-garde movement. Image credit: Christian Louboutin

Whether through David LaChapelle-directed runway shows staged as American homecoming games or performing arts-inflected seasonal campaigns, Christian Louboutin has consistently used spectacle to frame its shoes as objects charged with cultural and artistic meaning beyond their function as footwear.

Reaching beyond design limits, luxury brands, from German automaker Mercedes-Maybach (see story) to French fashion and leather goods house Hermès (see story), routinely employ elements of the avant-garde movement.