CMOs must turn into game-changers in 2021: Forrester
Posted ByEllen KelleherOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"a0a517dfc21c8fabd8177b2e9b35e203","s":"45262e544142e63b"}
