CMOs must turn into game-changers in 2021: Forrester
Posted ByEllen KelleherOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"de045e5ac318a4e88dc32e5603919c1d","s":"4005ca9dda5e6c33"}
