CMOs must turn into game-changers in 2021: Forrester
Posted ByEllen KelleherOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"121cbf6077acf7be1435fdfac510b7be","s":"91bf573640f24b59"}
