CMOs must turn into game-changers in 2021: Forrester
Posted ByEllen KelleherOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"95e2d2134b062c073d54757a30232756","s":"30c8802268ec603b"}
