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CMOs remain optimistic about post-COVID-19 marketing budgets

Posted ByDianna DilworthOn In Featured,Industry sectors,Marketing | No Comments
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner

 

By Dianna Dilworth

Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.