Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike
“Collab fatigue” is a myth, says new data from StockX
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"f63a25c7e61d0e7c1daa249e35714eb8","s":"7e5cf0451ede2548"}