Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike “Collab fatigue” is a myth, says new data from StockX
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike {"ct":"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","iv":"d0545da3b789895ba6fec53679f476d0","s":"32164ab19e40da1b"}