Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike “Collab fatigue” is a myth, says new data from StockX
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Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike {"ct":"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","iv":"fefc764fed45e9373cdeb6cb74fdb970","s":"888cac2cec4742f7"}