Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike “Collab fatigue” is a myth, says new data from StockX
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike {"ct":"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","iv":"d924a1b9639db3f5569dd20a751a74c6","s":"84f8d5c3aa657c0a"}