Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike “Collab fatigue” is a myth, says new data from StockX
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike {"ct":"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","iv":"eefa1ed3f58083a4b23887bbcbb3b91e","s":"0561640aeb86271b"}