Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike “Collab fatigue” is a myth, says new data from StockX
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike {"ct":"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","iv":"f386e47658ce292602ca6797a9c96f98","s":"dbf7427e25c27ba9"}