Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike “Collab fatigue” is a myth, says new data from StockX
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike {"ct":"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","iv":"3e9afb6efc0a705541477ef41ee39b30","s":"649fcb543ec527e0"}