Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike
“Collab fatigue” is a myth, says new data from StockX
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"d5fea8cb43a398199fcce5f87ecd5ec8","s":"7cc600d45329795f"}