Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike “Collab fatigue” is a myth, says new data from StockX
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike {"ct":"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","iv":"4aa5f704475fcae955c5472dbf5402c9","s":"3c61d75fc5a086c5"}