Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike “Collab fatigue” is a myth, says new data from StockX
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike {"ct":"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","iv":"7766911973a3bde93f015d0f71117ea1","s":"754a875b10533f44"}