Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike “Collab fatigue” is a myth, says new data from StockX
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike {"ct":"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","iv":"865d45d45cee3516ad73d45d06a60bce","s":"8f012fec7247ff3a"}