Combating the power shift with data to better retarget customers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"14e58cf0ba2b638ca2a62b6b7e10c547","s":"3a823d1c828d9e26"}