Combining affinity with proximity is key to location-based marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"ad7d1aa55bc32ee2d83aaee73e6a9ad0","s":"663aff2ae2e8f5ec"}
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