Combining online intent data with direct mail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Mail,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"f296692169406612b539b16ba59a72b1","s":"c00e1de9175d5084"}
Lewis Gersh is founder/CEO of PebblePost