Combining online intent data with direct mail
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Internet,Mail,Marketing,Mobile,News,Opinion | No Comments{"ct":"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","iv":"2c71e3a6fd17a8188096576730232d2f","s":"d2a525b5b51cdce2"}
Lewis Gersh is founder/CEO of PebblePost