Connecting with customers where they are during challenging times
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"3484fb1f9109997082a88743a423bbb6","s":"26812d3d35d92630"}
Jason Gitlin is associate creative director at Rapp