- Luxury Daily - https://www.luxurydaily.com -

Connective commerce key to targeting Chinese consumers, says Lane Crawford exec

Louis Vuitton ad featuring actress Fan Bingbing Louis Vuitton ad featuring actress Fan Bingbing

 

MEXICO CITY, Mexico – For luxury brands China has been a main target strategically as the Chinese consumer is estimated to account for 35 percent of the luxury market, according to a panel session May 12 on the Asian giant at the FT Business of Luxury Summit.