Consistency and multi-touchpoint experience design
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d584c029012fedcafe8a84172284f978","s":"e821fa6c5cbf0dbc"}
