Consistency and multi-touchpoint experience design
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"P1nREvo56RqIJvZTB7qg2tAQ6yN\/pbHIr0rlx9gDCkCOq1SJuz\/w7JQZHeoH2Bsd4pkBoldVc5JDEI62Ogvo800JQ8xGgHQdS3j+MUJEmBBt+ZtNQO3dHLU4bFVPLEopBfxFQ37zoK3L3\/V3GUrP12MwGigXubKLFPZ55TtsUuAXlRHanUUvcwXZ5eofJxrQwOb2sEJGo1aRH5085kHydWsMUPTBEVNRlKiEApEkfUuVkedNmzzuiHARtBsNYJSUUJzt\/wqHW1jWJnhNj2E5lAN91gxKHL5ybj1VAVW7GcDOXwMrovE9ZRliEBbnQn5Dq78cCrS3ZjyyW+43WFqulmYhLCWApdXvtlmxiMirUyznE2OhJwIT2eBoOlYNmpfAy1h3ZAZNiDNmIFTtTc7zGhUPmEcPxjBzBsOHb+QP22kd6W5PNvT1m2gnt\/ykbrkKd9MOuPtl8lcxe3PcimTOhfiUSQSA78apTyYa0phjsE4CYrE1nui5VAJt5XvaWJPT5GG5ps8i63bLEW\/SHebztJ\/daJ7OZ2QkrMdGOmEB0WhTGsiqFtWtYb+c88UNn52F0ttoqQXU0a9g+NGECiEyvhTJ+dyF6tVDpe7OCn3ZhkAQUgOX4xKrZjZj1VGmt5ieL62dNw3mXfMOOEeO\/XGvk2qVXW3CVcjhzgXpVroxnqAU9q5Ea4r2l8RsR69l3N8ZNmn0x\/uxkIA71ZswKGYWn9ZPeQvH4Aa6qJe2mEhEoyeR1SMbsabhJVNzjDBlXsxc5pS8EPabTXUd1o+FgfOYN3CzoL20OdtjAXdgqMLS0xoI7p03Ncplz3KF+ni8yf9KPqPyZglhqKI\/qYvR\/Vu11\/lKVCsvEtUx1d0K1X\/qb6wj8mbQg\/oGj6HVrJjjU\/TBlo0pbL+UHwHIOdPePRcX4aR4Qgil+fwvFwqkB4tTEppIxRNc1L7+L+LxOu+HPDdCRLK7T8rb5cezkjXqqCxcLRrRMG1pRVEBJZXqP\/\/1a05kYeGwQ44Bk30kcikJKYzZdV4SyjtWEMb3E6VRY3Bsg1Ys+qVHmHoezaTLu32GOyjDdIuMUgVyJv+x9RDTdmM0QBUaY4QhJd7HjVtJeGpALaV8BqYafPKFFlcg8gVy+838cj5jIj4BtFHKlpU59rs2\/GhG3p6L8RIU+\/9dqMfxZgO5B0odJpCj\/yIIsMup+2+KtHV7AMq\/gYFDYQCbqB+NLF4N+EFltWLpW84rcXtyiXOixVRkCZrc5Tt5bzYr9Aykt+LfnCVj4mdOf3EiUr3Qw+iw1EtBPaCYWkXA\/YxeIMXowpG9hX+ZQahycET1M0uP3vp1OZ45u4zOPCosdYYpJQGK9OK87hQ\/V7bzEjsaUI62mNkruBS5Hy9\/HAYDtm4LZ8iy9A8buhaVqMxxjvWKjV98wflnehXmltEQ51VbRBKJNyJd86IE1tMxD3tHA+DDNvt5LB+X9\/xJqULW8IRKQTY0+lyb8cDmtVkn6XwBqhgz7xUA5Kmu07HIybCKfn36kWUSQk8o3wbT0v8DolBjRer3JBykcGS5DQlPtGqPGo9ThK7\/MJB8rqllD69gw+nACYsvCXSKFbu7m5WbP4VLcZLufpIKiUEIPLqZOhywxY+MUrugkgCEMwPYRYYtRoIbEjkY\/EnGsHtWbvBjNr70WEWbbJ2K8GRecMVsNaM60iwCF03NnVhl3jlBafBP+yo4JtGd5FEjjaoQ9\/Zk6FQK8+7SC3nXEWd6FTUzpsFpgGJGM1z4BVpArn\/tYMQblGyHdPqiqGIHJyH9MiVe9M5p0YEFig7boMTiM1O1ikD4W5mN17WJ5zrDycvdQkYs3bAa5XwwbkYtrkTKKnP96OVvOApzj+8wP13VM24KblN0IoN8exZzF+uxi4zCkNlIxaUC5SJ5USeU1OJfobiRHg0snDIV7vSv5uphcAlxJNXzdsULN+CHQ9S0dlDfl8Vv0AfzoMjqXXqi75EaCYSZh3rQ1k\/vXNTv0DCLnPXKY3EUBuPu384RffCDFHBw25fTVsPzob6XVsRGNGsc7Uk8pgeKYQAbM\/TVWwdadiJc+cV+JUu7VgUW7u8VkQqOt3cCPznMkiEkTIxPQ6kz5rwFHOCVBa4LQb6WOXM3bz8yJqDoPWiXCiy8gEZh6l02YcqAOkqtH9hLRn0\/DDCUf2oGHs7GsB9gmepCzO86pzkpLk7E2WFUF9UlvTZWAyyMiQg0VUazUTCFnSRVSRVXMpg1AyrDTFnxIKk53HOi8vzO9R\/vMubTRtASa5mQrlqjJpxEy2j\/ehNloo8jaw7CYJ16f246D+XYhhZ1GrD1o5gxuTfp8iB9gpwN3XNPUINafaFoaSJe+098RNF\/WirjnQc78oEqvSbLJfOM5FaC6XOqmLL1xddBZG0tVHCokmSA1EAwCWdqgHISTDI2CsALlNm0wTx5Ju+MRkXVl1xuHSvResVjv1PY63DNCoZP50O02ka8PL70+v14kQ1aFiq6YRck0AoPsQ9UcQqKT6HBMTBGJquTXPTMx2Gs7ugnv9qbLjBu3d5dCocP60HuPI95818W5mrsIDrKI7GobfUEbKKOf++OQ4EUVDzkfdUnDGWZFC3m8LADmTxkfxNGvXvTApMgWW8fkbCZwJKbY3Tgw1+sATMWmDfSYw27EbxT0fH38T82AVWHT0G5erymMVBYM9Cws\/VBFdVNHfAXW5B8yXWkvguePS7kcvIPrCPG7w8UT+6n5RfgXi+CntyNZhsH9w+YNlqyJgzFNQ5yDI6EJ94vUImwz47HGtFhMOakySpvWcMVvUeNc9WfKvgtxzKSrQuqpXilTOGx5bhGHQ\/5PE3ql3fXY83WssAC1UIDyB5ODZmBdlHtfxqmoDPZw3BSj01t91zEVklQAA7vAsGWifokD368dtwOLc2+G\/mqqpFL0mF56ElFIIjum4KNFFVrzKbEllLy9kG6ZEQavDtXE8LLg\/rzJPy5EhR2LAKg5cNMSxohEyGgaSANaeFPigfvtaq6cH\/evqJyS29qeWl2sjoFbneKMGpeHH4TAQFj51V1OABK4ZbR\/sOI6vKHzJOxoR\/b3Ebo4cgFUtf5r\/uWxQilb\/+uI33vzDBL5wp5QFpr0kBAhZve\/uruDeB+antntVxvcs3Eie4j6SKxJEnuRCxQahJroVkIE41hIFTmuwkeLyUJt+WBJsBsIHdaQ2QJlWucGyj2WgsAfmXyL5NgTtvAWbF4hOBsaS5xOsilfAEvAteXqzDqSO1KJrT\/E0pNq5v0HnPivj0qJ1ozQEr+gWNnGWl0qQFC38ZQF5ILt03EMLapa33vGku+OFMU9Uopp+LoQU+PIh\/rMHEbTuLL5XoYtvL5j1E8Zqy1I+zDsHSksY1fN1oRu5yFhebSmtlgpxR0xV+TjPLHdKxhliZ7zJL4Ng0Zy1FlC4f+vVLTqGveC8Pxe+qhN3RweL+mb6AfJoA3sS1IxHEC4xs2ecup0\/P4of2VT82amN5tkud5n6EfD+ghX6HBFPTnp6gAEd+MYyFQQ1IDXWSOzcAbqEFavP5LF7k1Mt9I8kS0X7LhrJSEJjE4v5D7ZtMMUPv6GwMQNWyjT33NsZnKqrTH7gszaBU7QbMpiPjrtu\/\/\/DzSLnOGqoqWdglmvHsbCWcr7nlIskOBYMRzCyS2twpVTF8IHHM5LlFWuISLu7i\/9pFo4seyKOfETGqi+kACr3aT2wn3kvU3m\/rDIHsYWkJpLv6seh3FvQsWMmyCgcnLkas1YaRn3NLoPBr4Tly6aKVhGABWPyd78K0SVRP5mFJfmiuKlUSBidTEPmLbmWOF1a63de64x4FAnVcmxkDJPyd6PE1mBO\/VsKTPF+1AKnfhgYDxsYG6ijEKSruJH6EkxWcBf5\/P7lOjnDBLqmta89bWHSIvFv3jTnOj1OqLlfFyZSoQykgcHZYuhZAirHPI+QnovlGMOx6ud5EdQ07eoMM7FAnV5X1PhHA31mJKelP0srQ+Bjb5nM9if7kFv9aDcTfPUOwP3ADKS8vhoCTwcGdcUaapPmkk4QmYdtjCl2UyJKFwSz9uU5BDOz2MMihfG6r0NMEe7R+uAt5nDlYgItJufVxxPHwGrp3cnzY7XpFupxeDQ\/nyj890nYb7970Sjvk8U4O4kc1dWSQ8IQ19BSLuFt8\/PP2ng4bBXgMB8PUb+krZI5uhK5IFFs1Br+AS0sEg1gdiBHGlVWVL19cdZ4iyrmqV9h1cWqf+M6Nt1yFHLbInu5Uj6T08\/cWJlqnVWLOYFuFNzT4YXR2zA\/Dxairvu17Xfc8pTUurLj9RBc+FFLvb1S+NuO8GCASmrMC\/gUPT803oweuohTPE2PlVSSwaVG31yOfnuuNtbjaQR5Tyeu+IyCs3Pesolo34QqsT3t837aHGbxLRM2QqHk6+Tqe8gt5rPCrbBAFETbwxq38RVp8yF1wMDTCLJJXcthT7PE+Yr7FueAqmhHSmZ\/TgaFht4If62SiAOmhnulYf7Z\/X1p+JxyLcUS0Zh3Y4iKnJhOaDog97Z75\/FnccQ5IDlu\/b1\/4glwcdHs9Fszks4SL30PmeaFTbguMDtmYhgbufGjcjawb5rvZCie4mLQ2N\/O5buaUZH2LQyVAKDm2S1ZMFXoZ6cnufWRzVIfCH+OWEsbo+BPLKk8fBdAbnyTu7mIxDPZHvoqfbTIHlCuiO5wvSHm03hL8hfyKzAx4Bkv8HuG0MrgE7FVQEA2FDA\/grQ2FWCtSZto+ni769XcIcB3WtpKhiyOuzKJZ1eKl3ZUC7pcHQSucACvJk0KnOCNktX+Lt8k\/VQvB\/xu0nt1c2oAI\/mgb9E\/baDP8nvE8k+qC\/gomn55vi9OBlf3r5aKWcXm6i665mhanduiSn48OqYM4yWt1vdLY6JTi\/w7sm7nIRErlfTqMnIjNzoB\/wPESp4QTKo9azhNXK5VEsXQn9cusFVB6JPAGBz6ax4yuMcoX7l3eJwJpoKdMFyL+QJQcYeab6xby+J1kmkNmNZxqemKFhYKaMTnISUSiPzadXgS1dmBKH8kp1J8YfS6kO7sYtQ41uONL85x\/cZW0R2LiuDitG+XucvDAxm1pvcmLH4UWYwW0girZzy8+C0XeK1e8aeBv3KOhbxZR8VJPN8BAyJTSALcxznVBeiRmlQ8aiAN2+Od9jW23ZJzs6RwcSvOKqorEeh8xJZ1AdbH4yLCEfIUGyPr52YjEPonyAwf\/ViVGMpu9QNHGqf\/KVm8xl0YqTbosKk2WgJM8RdmUUKxjR0bvr0vI6v8KRJK9c0pLZIlBo1vklPsgcdaXBTHOMZ5VxleI5xE48EJw0gYo5uS3xyn1c0ZBT4oMIo+eelrmTxRq0\/z9uJuTuArgtqpSTzi76FsoK0sARm0NObhXHYv\/rbsu+gtpoFtFySE4Y4Pw71tbMcnLZXKK8xnHkopMJiwr639p2+yHsfpXE1Siq7LI+ttPdTpbjBW27sWDZxKq\/gUudPfSylAeuYciSm4lVUDGim6xBsiJ3pChyN2Ff13nj9zoncryfp0aPkFobREuIv1WU3005LJSLjOyBNmkOUfnjc4BXQo8TaJkaZPHN\/rOrwYP93fXs8J9C1ex1OPUZW4ArzfPWutMZado22U4asLAlZZVQ0Jti3SkYssvLJNUbc\/M9SLq\/9vk8W8aL6mcp5W7AA9P2dDfO8rykWAKs7RUA1KULkJyRX4FpYCfo46lO3qC9Z8u95XvhvPE5OWZQWufipyOztEQ9tkftldwlZCuhdcUhvy9N\/SHAzK4DsmjLjW1txA0puV\/3L4AOplvG7Dw7e\/ITDNrZX14hoSoSq1FN7PNJWGZ8w4lJPk0htiI3N4sy\/GvH9eT6WkBsg5S63JtdUbdmJLpdN5wpZODENI\/vtFBYCuoCY5aZDh32MoXnwr1qx63YJST3bXxiMnSRVcCCnynV3hXBaZdjWmmIb2esAm5cizADu\/5LZ4HN4NHZQUpDrOR1V7LU7qdN1knWe4tU1RYtfbMxA4eMqZZuTleVB9mbbpN8+JPnT6BLPFSRsTLZk0E9mHJcQm5QaUJy2NoTgoKcQjSLo2aBAyqmN56oIKoaXaZWzr51NcTtU83NeCZSTntjP2f26K0seyaq2ihGkQ0PyvFm+B+EFfDsO8DRlDElhE8fmK+7nVh6Rc3ctIkEIe2\/ej6g83ZRVGfjRgS2ynzrWRcfyLlfgNwqCKJ2LboSIRrTxtZYGd8a0r+oHts2YgjWUjtTt1O3ergHDDBxgZuaAotVi3X7CsvmI9IJj+iiSoY\/UjPQgWWqijsIcDI3XYIhZ3a00VwUdnMyN2CDvmhPPujGHbldJeBVI+N\/ZhXp37Z1lYH+LtrVe09TtRyig23axrEhOvqaCSjIoLTYVAU+wodtnj0nlL1kg+F6D9kpHbKLtTQ0irW4nuFbFKEPB1GoI+HOmp42aFLMUurHIRJ44qX5jzflJb5wC7KXjk\/q9Jkp\/M5Kobhg\/kToAPAGT+BERVKxkd\/aR3fdjSWmWmOoc1uqP0f\/cZpSdMpyx0GuiVmFd6KEjbh7tqxCZV4DQYeky4YwT2BXFnWoj3EtMG1pcj3E1KREf1vfVc6fyKFKM5alAI1p0UMKDeEgP2EwzPRnrsxteFbeLLMMKffTdc3Dzygoc3lomxE9aJGY35m3RjI+C2CxMjL+hMveNIeEm1LbZnhH4cA\/HSyQdbMfvJpsMVxIARQnZL9diryEkzr6KHmpSA9I\/AO7weM9AIJ83RjA1oHaVS7B6odIg6Cq6YWznCJimeYIJA1Xy\/DKLR8Nt0ae2qMU0EJIhmIJHvuemTiXkyBJim+psFfeAh9feJyoV1AbpoCXq9C3RQarM1khKK26gISu7dBpn8FSPR9jSQ\/IY14J9razjdosviH2lXsnoe1kn23myPBcOHQHoXt4R4hpJup3l+V84wX6dg9Q9vadYrZk+dd7CY+oXYBqBNU3LgPz\/qVq70F4p3N3hjHr4SMKpSiAFvmBPjlDPILzX71CFuGa4ugdK6MFf4QIO1AeasSPAX5BIxA8n1b+dfRxJYO0cxuUVJNeQwAWm7\/4UEui+4nI\/wVfP0XikEUdOGfAH6YUqvf6vRBMh0c0LQY+t60Gr7yqgnf96\/ASlYKExXNWF8hw3UFqc6OaN\/0+bOh9V0NFCyA5VlBG5\/9DQsNp1RD3Vq6BpLyElS2nhJV05vE1bkT8QAClzdNc3r\/pYOx1qZBI39Dmg0lNJD95NXUliiWYEURuDJw68WyizlWmNBBmYq5WXjbjtCx3tOtNPfUJPeT2Mp6ZvxBotJsyg9PgzwA\/g+AKjSWAqUl\/eZK1nrePd8jLN\/cr3AClhsmhIOMku7jTLbe8TcvMQ8dr9gtLxDqVEYfElzCi2W4fYXoy+iXY1EETxUKoO\/OiTWcQbJvXXsudBXA6q0kVL3q8kQboIgqWAJkZ90pj6u9aynfss6wJR5cASCRiLcZn7Dl\/GCdhVQBnvVGC0aTdiOPRITV0pgC\/oBtV\/cV4XMh1E61LgV4vOfNkpgLU6H8VQlZvPv1RmTyHoUcrXj6W2NSBxQXS9kW8bIR594iDrMqDaEBlBhEgq7ogfH4JUiKJMEoDRsRFmLdnSpIyMttHbBxtBJzQmBC+uoMiL5ZlJQnGWURdMPb2c2KZz6E\/UJOx47boQh5IdGtxCTfxt2RhQzden\/65q9XRr5qlzkpJ40fdrd4AaR1tCoLpayDVBw0GYNM9oDUXtz+1Caq1RxEb21ZW3jq2c5ASlap6czs0kLr9+fIwsS5\/9R\/kCKMKot\/u2ofwPkY3jxzjskFoEQwEiXNqvtUAVZ9x+shRFF++OOWd8MJqoK0n6D+8AOxggOpNP+oaQKP9yJTSwTMk+L+WvZHV7\/gp+uS4GaJmfETPZBGvdLLMkckyaqN6b6S\/K70Qr\/iiivAfUlZxU4uYJVGtiiM+tkasV477Oojw6AwDbxXVeMzOeUBhI5icSIujHEHybmkYM6MydJLtlf3fVkd6RhQ1tTiR5eFPW7bYBxCWD4S0HASGDaQ+dN+x7bqsGGaHrGXlXdpp5oXM3M3OSQlZ5FCK6ThlajkNBx7n6V\/MevSHuSF8U1iD\/fYHYT+WEK32wRqpwoHgpIHnm7mcGQh6ZVbciwBLBPeoIsuP10rzwN5FaFuMRuYH2c9iG0PmXisoFW0bD\/9z06YxgZ6KrJxfPWbR6VaTX4td+6giTNrXcLjv7GFTjy+4\/xpyEBCiPJ5+hfhrZDBT1d02j2ENCn4mG+dLBI5pmL\/uxSBvaHzVz4zxufqjBrymR4QNGiWVoXwkZBJNFUVwGijxopW\/6gKIc9GrMctZjsSpAetPsEduBMbeA23wTKY271nehYBNMp0CvXMLV3Vp3RCalGd4WfkitSQXfQmgCRBbT7UEr8T4Py\/QrAV5DWh5IeC429FGM7oLaqTW5Us4WE3\/GVh8Y5ihir0n2wllfpbFO4tbLp8RoPVmxR1TV6Idu7u0AgIEwrc+1hh\/UVLuBVQMw367jLJUKiH9LEyHk0r6DMMUAfYvHgsbRjYCIIBo6UkcJQQvCrHbY3+3eK7M7ZY5h7Co4MgVOBBk\/dUAIWRiUH+yDl7mw7bAJNxatP9UnJx0XttYLVsIaqoO9Q8kYVcta1+ElTe\/L7ycCB75Q99BKYfUDtDzqQQnzoFgUU\/TkMlcN4i7DzAIuw4nPyRUZvN45A1VAdNQm0Jl8RJJJqbHEObcEGWOaYuRfZjpt2JPRI0\/H0OnPaVCxnNe\/vQsiWuu6AZzqXM7Xl37A0PKgBdv\/WX6cvx1BzpwALfqt7BP1qZ5CNK7hyx9hp6jXH0U7t4zKs0ukG25ZedTOUhK\/n6KXXkAehRRgYg7gZrez2nrvNLNhTqZZ6VoP+tj4UnsoukBTk3pAeDeHWzQOyiWMrDB4EwfH88f0nNIE\/\/V2ieI97mxZbYcg8qQa1iRurVFY6saDcYGTbUUJQjU3do7GN16vDytNCXcW78UigT\/CnlOCbQCUpzTrMHTrFXB7o6de4eqrc\/ZUKBr\/X\/Go6gszji5I8c7wnqJIsTprf+17a5nZwp00B4BuVQgQeJ+A6pJ5MXgXtv0aLAEXApQOwhkxSWGbU6rcOsZGDj\/CWWRHO3PDEQX6zKARcTbXEnK4o2blNFITdFC4EL+AQLtVq9y1M5ktVLtq8DhnjKqE03VpRFLVdc\/xSPNRfQ3szRenIlEBBlXevrKu4i0vl6rX6Ki6bBhWA1NaUUj9AOAYfEyNQQQiTNOAzpooh2JcwvhhdVsAuxTGvPUd9iki0eGOla9KP2Hj2jd5rpN5MiSo4F8kRQAoRhMRftOfS9P6V0eBCREo6D1dj+lUrVeZaRq7mhCB7vTyhdnRFutP6SKT2UzCqnY9uabFsMTCkzAzTLJua9s+hmALj4klGJNFb7p+heU78o+elakEIY8hurXTtrtI5qU4I2UbQPwjrPAD\/tb7sNj2K6IEGO3mbKqlI0NEKwf2lHn6jRn078k7khw0Bbk38owVcsCOZIKZuiFRnYH4qZD3TBeOAtFIdp00AnKLllZbTiYqFRqLLPB0EPxT6WsCtfeslQswqC6ujGxgIqDA+97v83FMZvhEnLjpInTKcEEXleehC+XGBAjN4FyZiMBbrVvxvuXmqNV+sZGvkxEx3cQe3GPMzuypr\/cgPlKEwC\/NpYL1WpEMMbBLfNaZKwn+WwjoBfBFI6LdDvdQL7GUOTqZLJdJu05R5ihUqsBMeEn\/FTT8i4eFzfKe3jWVtdpUe2\/xOqqNvnKEd\/Y0JebAspR8RSdPO6AHRNF3XXvV\/7rJWmomOadGqQjqNYrM2e+hOCMM9d4CMLEeU2yn6Jet9jTafeAGmLNC2N8JaXFjQiKXeLqja+nkaABs6lOIyEfS03AvHuZ1\/91NGlXWrmpUsV1pxQJK8YTBkYdgx7GSkclMczlZIk2Dgz+fPPumbAMC5VNqMKZnvPasbUyJ2LqjjrKzmPbqNk4b08=","iv":"487488dcaf2d6f3bf09a22ce88648f57","s":"e336bedb9a44393e"}
