Consistency and multi-touchpoint experience design
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"JS6bE8EL2EiXLK\/ZiB9vvW+5zT3YyeHguD4dDYv5AVP7IHN95pjs+97Fgwfm4L9MfqyoaqfarDpCd06VZt1hbJ\/sONK2xdQ3Fir0ayGncJvg4yRyVtO+pYeA3wnoArVuu9iIrG8OAYxo+IrAYM\/m2fpTAKl3z70ZMDk\/VFIXyA3O7n2VyEnl52ZVmegoemqYbSocPSukTwmTqniic5Qw9hPqr+0GZU1a3MY+BtavCaf+SOprgHgGVQg9DyGC\/v4elU9LhSTRW8Kd38mZ4QnyrxFFGP92Ejze0mNIOAuVxi1KNXT8ExXDsbGS+retusjJMEuEFCyYKfBWlqotN9wcqLyiUTQEBZYklzTsfZCnwO1QcmXGL203e\/Orjj3B333kujEDXNLv+oBkJcU0Mfvgesn8ZjJB2VwpHG5WIuT7j+nC+m76CaqQwKMYn7Hlh8u+WDprFv\/Z8BQcPa1XKVPHkpX9sQNvIr7KitSpVL+tyS\/haSSW1SFoJNQ+TlPHwclJRpfHRFmQt7DVQUIzv31AuisROxuHYrxxJ322Uq9I4IgWyf3qHpISmQHSsEThtrIbMc\/tMDYA1VRfPzlodn2FI2O8WBevUEa0XBo42M61uVu736i1NnIIHlzGE9fCcwPc7bwS1BZXMJe8ORZqUXgYs46Y6X3ZA16\/0qLo4zVqmVhVsH4KNl4bSdquict+N3kKNFkknGHu9R5vvxJspXTpr72d\/CBPt88GNrYGrn4zAlakrzXeEc3eKLufF5Ecq9639d0YFSZLMlaAVb0KtNP7NEOSxMg6sZqtiOXRxe561cuSk3uOjaChfNzxAgRO5yDqDh2Lf62vx4zi\/GRaLfZ4otJKRoJML+PiBRaRYWX7ERtRwY3rEEcSIHJtrpEl19kRqnnwWwt0MREbCVwoYxWg6huHYeN1NPIZfBAeweANs3aCWXPE++NYhmfjZlhuYJDQNf1Cv1WY3I8enpSRClZUpADDIlwr6xKZik6btjUCMA9iJonhSUI9R44lQEGN1cAUFBvkJwmwUwcxeNjgjliZdGt5CxeEnLEdX4t6UlT\/p4SKvo4Wp9jSXQq9doSjzb3\/xELaLdXcFtBowdMA7+PGkpU2vRCRKimLB8AFAKgrKVMyF98QFnd9T2cpYkNIZq9MBNHEoL2C+sMMKv+UOgNqZdm+iPnAVH8X3TeWAuTqBaneyyYaWlh2G2R\/+RWsnOGxA5W\/ldjug+p7EBSEHNWFPZOHD6WjuxL8xgi71vneq3sjaHTN+nK9p41RtkSIzXGIe49vOc9Yrz5lZAvyrmmDv8eaDpEIOfURHr2wZl8rLxKWuRtGoa6m\/7M6KrW6EGNNSUn6fewhtTg5OG9YyU4xYT01AXzlPEpQKoSMb8K1cjHYJZ\/d8MmCBlc7azyq8UH2QP8l0plshLgxnCrIZW74nHUYyiW0pkO77FJislOGZAizy8m9vFpZv60X2qqd0qXpmphzKHZzSHOy01jd8DVOcQv+ij5XNrhl2oG6Qspjx2mFZ9NSeWImCETFHKckSZrcSj7Z3BMWLHDMrYORgxuoI36pr3rseAcdWTuc9vPF6pDdMbjNIovpidGGUL42crZxkYldL46r+yRMg0YSGtZ83\/ty3wjsziHS1K+nuLqVXMvYBDAe57h\/jEV1eVY+5o7efypms6H3EXhBiL+Cb61PU\/cY9bH2kj0Wxg0KMCp7XdoxjZOIfS93SCI3ysRols5pit3Zyjn0FypWNnEK5WaDjw28APbBXvkKVPfh5+V6\/0JQNbQOQosZkSXhmxG5T1nPQukq0XGONzuGFfpvksS01UNfM1bZ\/H7NqfKFjg6bTeGUY7Zep3ifjbxvK5ETmo+SVZTmR2Dul12fQUer6P2bSKf+U\/rs4NqMTFDbFydWD8eKI1+uwuwo2f6CoTNYhtA94I81t5HtVZCn4tQHY7QbXo23xLepx6ACSB5R2z3FGO1+X35lYUCl2p+rGbvINCMSebYAY0YaFvvXwIaPTMNqVjrrmuLB0kufWZycXB9NDIdzficKouCOx92Q3pZepKncPd40+XkzoZENnUNz1T3qipyrS0ovgTefV3ucF5GCoqqGDGIbnAf5oZAJwoA4N2pAq1au9DbvkrAQHaV4bRLLRzzFKcNpRht6W+iUaX6RO5EpODYzFMSdSo9EaAFOvQCzfrWRrU8Z9oZ1a9MwlfPE11CcXKAYBrKx6MDMsc\/0IAPr3b9O2BGGgLJJuOZ2oq\/GrDfoi8tMX48ynCa62QsFPUV86Q2e31RTqanSbWPnnaCLjIelt6uNZQZX2NEGruqjKoJOo+jTWiQVzq3DVgARL3U\/6G1gRmJgU3b13r\/mYHr6Q6V+qYWmNVEwWz9wxVGhEA1+TixT2ecAIGsx7kdyPVMjTaX1paDHLSXUl5K8kYYtZSCLF3tgqaYpdtW75zVtXbJnk38yyGAP8goNSEU7tqgLD6v2rrifi2zjxZxPFzGNoDQEt6qroJlLCzoa8XLBo0dGEvSHHnVCz3IU20bICLITtmb5GtzMGmwmkkz1eQdEwvjlQ1X7YlS0YdtIWZ\/XHFxKcmGbokYuI2gGz00rtHLEw+2Y7fCODl426M3x2WJ9Qvbf1m9ljwTN+R9jeUqj8m88YUJSiQXJeF1NheHRj7bF14OjAECtKSRBAVkw8j2nrkOq\/Ez0NcaKX8paBlVbhO2Hws9mnhG6b4\/zOBgTIUEq\/yWJQ7pyotVpMi4MGUa7mleS+ZWmalEiI8x+UQwumdTjh2S\/Yc6oLaJMqqqkNxjmwIQlViFNBhxDueRXicH7BcKTi9\/oEH1T2KHlYvmIJwwpBohhU97u1\/3NARk5pAwVaf+BLTrcGk9VPCDGIZ7mMwg2mmG9qzqSCHRmrehn4nY2Bs4H2epCAysy0GqGdNgPAfwKHJnCcy46OvQYqDFz+87INh6FU+1Dzu9ns7wkmVhyzvRDKg9++HBRiDnujRWKpDgWF7ttgCtbH9UJSUTsTnfHblP3EgSJL+gB6JbnMTsRwUq44xrCs\/orcw97OngbNudqEsr08aigWA8ZWG51xHmrg5o58FKDOQqeqqUsU\/QdS80xbccmRzmRgyOcVgpIgONMv4Ns8tQ6q88UqR6m9sTOwOEq+grBHDN9MCnsqVmUjXI0Vs7pYVUy1SXZKANrbJ6oJHFuQKAsMEyL6mUG6SIWFiGmjmsh1DdXLvSgIaMyDhqVR54j0AvOuHAZO7LdurfMe2Hc8STMp1u6dwvqy0TEL27JtnD\/ZB6YK9\/6hpusBK5SqDrC2tl3XQJWFMO\/qeF+Zl9bU+3aEYyG75wxmn2eQ5IEEtUxNveIX4ZmaLXpNr7Oebc5D8AkkUzN+Jyu7nHJFn42LSZd4W73uXjDph0xDXUsMErDFkdcTuY4kRQMRgOZzdRLDIuUzQlN5b0vM68jSY8\/l\/2q4rVt6JP++6QUJCj4GvZ5p5pG3W4qCzPUQ71BjzaNsB0kG5kfK8jnRJq5ev9TtbteZVgv6njjXArPCcIJcrDJZllYGgCub1Zn\/AsSWoQFcsTn2Bu18wGLtkY\/VxZqThsp3UmVkrZMxcab2vZKOVWyWRuSLxnEs4d\/NMu2BSb7mHc77yz3qK1nNpt1+7LFsMXAgKSqRxee1OLf+ecMBPXLz4diOhwQ6kRyNOZAWp3kvH4sBA38NUpQlCHV2Uwi+04ePAgaXpn7eKfS6A8X5HyWiHVOQyTGrO+NOtqPscZvkbbNhaxMIfYWUkUAElAUz+oRzJ7ceds1poOO5j96ZrlH64GPI4Wf06Am+IiqAaKFlIY2mhuOj8ICdB7YHvOYCizEvNtera0VmjaDmfui8zz0ufdzOpRCgSkKMtNLuU+5euJiIwqO+HNkm5ejQbd4rFR3DNhGUYu4aHjqBnVxIE1hBJfMkYbZYiaOu2Y7M++wv9ymkOrWH8FGDSCHHlK\/c+s08F5jkFUWw3XK3y0\/yxXAFVwLdeZsNnSHVFM5iIaQ3boVvoUcxJqQgLjlA0JYj54jBM7D3AA7SqyeWR4ElYsHPGdtfr\/feFnETXOqchIagIK2aLz42YPB\/PG0mgO1VxBXMzgHJIy0I3ru3XqBSVwXFgcY3Y5GO4kPIDkKYJag\/xEl8N+aUQCJzfGFxaOwZQljKRWwcuOKf6TWPEdXpt2laKDieEZPuJTLlO7pvV4kFy1b8HOAqF114QFSKmdcoBDpcveeYV+9w6VOB4cE0YByj8\/ELvlN7j6oB5wdaEXnETQl9glvGahm\/KKITDRxgdl3u+YRh5FCCgd2Dhp4Y4oHBFp\/RX4vbo5hZuhMZU3Zp3Zqgwicjhj3w1Z3sliszku26C50h3nOSLyBHDoCn8DspSf6Ex6ocMDmBRjUtxX0Gz1h21LNaAFhW4NcT2CW51FmF3KJwVoA9Nepjr4vO0bWTDJAksUd2URp9Vg3SfWf34oEWb7oqw3GrJ+0xZVZc2EaAhAIAeb\/DtB0ZjO1jG9qwa0DCi0nhLdXiulhzCKrW7Dl4x+OWm6B\/5GRBFuqQZ1vWxPhtj0Wm2OIsTibQYW4b+TQZAiogYy073Fsb7TsVrjKy4Uq2mDzj3XF6pDIGYvzNKXU7bbbCV1EYMjugeOGoJ+YXRyCUzXrx7u6T+wVP2LWT05b0iVIMe\/ZYSerY4VtcU7lJA5gvZLAy3ot45Tj7ZsSfjED6rYY8ME0N\/Hy7gwp\/BO6cIg20yGhkBqO4gRh8T6\/b\/uwGQkNMh91O\/g3QUODWx+J30oF4kjk5\/MTW8sXaTpDtMNslybw7VJrJFxQHi+x3nA8t9L8wJTqutbAYmru3EBwUBcmmrisb75PkhM1UKGMe8M\/c63yaHBCr++rNZC2M\/3Azvyk\/7SUlXr+87ihntrxmHaELTHZWT75v8AUmxItLNvj+8ONSLyLu3u6lsT5z0gVQgo3eAnXMQIu1Wx2KcrFBoiW5hk9srLAfVvJItl4g38APHQvdLQ2nsnoNFW\/jES9+4JbzbCkPgm6CMYBUhH5M\/iA2a69Vstp8936pLSsWQL\/w9TeGZViiBnVODaKm8KVSn8AaQuZgWtGXDvBkd+KoVCpizuTNi77tMfp+kQZxalRbglJMBx+kx6EF1KB71TZ0zGlX1kbOkyKMbCET2T73FkqwovO7n\/6ee+bUuYXWqhMRX6DhekjBj2TcTGVs3b\/SEtfyZDPi8tCU4kXED+g1YUdLl05SWUSyuM34MK6Q\/PBjhQw77ilN+ItCsxfxqDFInoJD1ZAhakLAdfmWR4FTcQwZ6x7k12Pnh8HKOWY026JclnZbdJfkfrHHBoceiSU7Qbe7KUr9iUIpmIlvc30\/Qy6qsjW+OtGwXjsp1vcxJ6tgcn45jJ+oqMKdZ6N9tD6+de7zKCnrJR3eH\/XbDn1QoWNrk1w2ktN3yeXUNemzG8uVaWFs\/34BQBvQMWLP5mjMr0KNK3t8t0izIko5X\/H3Pri\/ij+vpwpH1vlTj0lzm1YhUeBWHdTSnYUkPfzU9eAWiX\/NIPr5clqvZa35JhAO6IlfiYnb6o9UhYnxxKHRnL4EZrMEs71VAyoP\/hJ8H0lpHKZIfVrqxlCV4AJ3hhu6lvabE\/+f326exmI1oDc8A5HGkOtXpaYggIhasMomVgMp3A3h7KLZSR6\/z55f7QSgm7jg\/PEXFjEfCZfEIskxui4nr1U4rENO3JnJzOMY\/92\/A\/dmxxLpj4fODo5FurhjMhvev0ANkQbCikwfvPM5jHSzk24St6nrtX\/Jca1QSrrQ6shDWj+DzzzaZM\/m+ncaRHqchrNfPr25qORO70Oj74VeeqNHQDbyj2bcfi5jZlBTZlTGSc82mUZG77Z++WOVtX38d0gJGM9E3qi76VOXq7vyD4tjC5WuiQ1DLG8aGBrwQz0UuJx1HymDD6\/SqdyAsVDHOr0qacwscEM+ATaJVLPoSAepWjzluys3gH39VIU0SPkUBQGGt9SEyRtQTMX18e0PZfljtKklP1GLkSWNAkMmPM+G8ITKIeNj+VROshBlChyZPODZ0ftTa0XXRvhYsdls\/4K+zJHeXPiOxU7Anc9jVT+l3Bf4YfnaIvJBpAMoY6YGEXJ4Sc6xWJq8eXHsrM80qMI+glioEku4Uka7fTX3c63GwaERfs\/QLWSemtAmYSo+Fu+1hearvzgzwCGaqasbDW8m1xn5hL1p5lMviYRCbURVTP4VlOTVifwnb\/ygHdCliRT7NWulbZu21PgtrmKqC9BCriJ5cTVL0pnCA0ZmbFcAlnj2qeWZbR7gpi4ENvmtWwDYLPKsq65UcVAgLf4pUVdc8qE0IFsAaE5JMafAhASMO6tLrrxTaf\/ymPldvpZma7j7b+4qRFR\/Brm\/8IKqrATkjO8H2lQ+vPvMR7sufspLf+Xo41B1HMuQvxUo+tTRk0C2byxvHl8rRqZbW2HknWHsnjIeNf6e9lf+sTL1JnuVPajdK5wLvQ5CdhygvttEvs6ez1cg47REydYCxwy+DNjovNqzh4AzRQKmzEbIwFiGFUNqmvTz\/p3deHMmBbQ6VCUljNuRnbJLt9xR8kPX2NS+7Z3RCL03Pd\/rxu14FghzeQkG2a9y5v7yQ\/A8TQmdmSnyX7bgnsNdE5dNhlTvUzdav8wymSzrbYO93B95symFFEHyV1ntG\/Tdu9u4Nz1TvfmXHrU4zeZqlPu+7IjNyO7StYA5Xeicr\/ouv6GBK7NKgRGrGGC4AXF9CJSpw\/wM1\/RasMsdlsmMELqT7sfph7ldBZw8ghaQ6WYidhTRwbEaWowwBUzECrK1p\/Vip911eNCsaa1XgXm06XT0HnJ54i5PIfMM6EKqZmqXsygrcV9gLvi1bA29qRyG1+ImiGOtXob2EIfBq6dF4emthdrMJHZfDP9fUCkehCRjHXrlV1CcWnlXie8MILDHgsZ3mv31JE6QSOZ8f7Mvdl1ypauz4U9JAegZ06tcryTqn3GnFh2WGQqnJ5a5Fze90nC7CvTp0dQC3Nf3Iv2fvLmarzGbcDURCZGuCrhXqJ4AJynu7bzym0Ujh\/DNAW\/uE9W38\/56LGrhr+6jUh6u8FDZ87tFoqv3LkLLv7Eah4MFgTRWvesBz\/bzZexcndUeoGdUNbFUz3LpokY2jfkCJ4BW4+k1FQOuojt7EMaX4pBBbIjLhiLEUbWVK+e2YeQcJBzmL0aBZVXNM8AP7LIYWsuLTmpz+L\/WLRqwkBovP6YhTUZQOxXcICXa8X2ni9ILLvJL5Qj5ELAetwu5N5CyhCBX3DsaDOkhZGPlBrrzWZJanaKx6AiVGRs4YfR\/vca149\/XZnKBxu5umLDplyKeAeBT7RiZODL1gTLLG+kZb\/CRPm\/TFy1HHPo++pXwb1aPX2QMCcPTbXm8lT8hdMQ12X5\/mqa2EIVLDb8oqkfiU9CVDOi\/NbN6yWQWGHQc3qmyCrUImu8x0wxi3T6Lg4XzXG04UgU5wZDDOAuN2lq4iI\/7dPFxjKOsAOim0fH8jVvTPonfGR7aBV96H6Jf35qUmvXv1q9N3DfAxvfZtAiN36ncvwN15OYQ71zMV0JPWSR3\/5q6HBgtDvQwfJVGDtJ0Y8GsM+cemuacVzocxkMrbYG9QNfO1ngF1JkylIHY38Cjr5iyphNY93amJ+bCJtLRIF1VE82ROLPok4fNR9ioeWl\/guxJooadI4Urz3wnKUHg9f1O+SAkLfbpMoVssRd8Fv8Zdq1C72DTFhKEBXm3fLcqCyg\/zzVm04Ovbq4Mb1Ksz63VJNfrcZV7ShPkdD3r91AXnGit6Ovlbwp3eQSAwEJMoM6KVFF3cnlyaez7OYU2fkhqu5v1UnRqImOnOS3cT7YcryPIeuVy8FOH8SD93GnskTLL+F4wrgCB9\/uunkw3Do8dftqiHmz3UvuOIN4Glks7iylHUU2eRopXz+nSBt3AX6EdqRGq9NbMaQPly9KskYlizqsZcLZrAEpTrJhe4DOnGpoj73I+FkbuyUMJrQWSJeMo7wW2ov3KvQzrKCU46hvpXZE3YwyDA\/yj6Ulj2qTcD4FqmvR3eCbQSiGLeCZ7M7VjOqVpqF0Ttb+V+W4jr+cnmNlZmyXg7AoCQzAyb6jKkyi6FcWqFhZ5PpP3s3MR6TmYTbEkiJgUJlUOlGYt6mXmE3lfISuibDJy5fAA108NYB0916XB7mjNnzhkVI6LjVKrtj8H9NQsAnxlg7AnH1Mw0WQrnKz7M+jF3ssCNF32D+23f0JB4QJ4IsgqSy1eBQY97WRuDsiomDtSz\/A7oPRj++dM1zbknB9O+kJfPfpvJNuZFoRbWzOx2ntUmM3jOOtTVQfWR5L1r2QTWNJnlKef4TzWGntyw0cesuqXJc+\/jDDuAW+r+PmH29tUFfu\/e4Zxlu6PvBLIlR7ZLp+dw1uM8yynfSnqpZ4rAGLOwRNJKSC+E20rZa+15CJ5WSXprTLUCRcqY\/Xy4bFBRns568cPKOk2vF\/MywS688VmMLjRR6gn\/RtvAUZ0NB5SuxNmD18Nd9W3ueE9mYS1XtyllAIyyqKnszh3ap0UWOwVCMTFcS205NS9VFa8itn9TVsGmVYFS4gJnkgSzf6AyORzV99Rkxc5caYLMmsL2LUoQXxFSDqqp\/Nol0H5MtNC\/Lz5hPx1k0Axitihd6Lg0tYaR3GcNnqhzGo2CuR2v1tGLPI0v+x0NZm6Fxa68yO8TMpuLPQYGucKQJqvVwA88W3DKILJzjPp\/QUXYC4hJOd+9h90Ht8ZsdSJgCPzM8KGJKj\/NEZne\/oUTuoYMujGzbqWQCk\/AqgT6zU1EDm7PxXRy44he2T0AazK6e4EIkvdhW2LPNSVNItXKlmZ7OCs0ANTPGtugZq6D79f8CqjbRMAaFlhpQL1SY6wcJSNdzNh7u6HLhNfH9iOKpp3rZkMVxG9T0dWXoYrSF2Hnx4dcsT5UyAa1JCk7NOr7Oj7S2Wguh2JfMdu59uBoMUtKE6cFVR3kXoG0YwquXECbCIDUyFILxlMCl0iHitNcquPbgATx4hpJsjbYct+nl9lUDfTCqj3D11GtXhb2mvEUfUi9+0li\/7HRvxT42ymybJk3fu7+Med8+6ywcfqHRsxKzt\/oRmjO9nqbgxkNqEYDGJMGlPtvioFEyd5sgW3mp+lHDhQfprZMNxhD6+m1h1KN4AR6IJfZIMOZFLE\/LIZX9McTENWsxc+xWsDxLs0WhcKH50A3PqzHaUWKL5RTlGLl5dLeT+O8vfOWSeT\/Z0g4EMu6os1+I5mKk8PmiGp+bWXhUF9S5qbBsnSLniOS4ZwdQ13rH1ABMZOcpt\/6l708e6sKWJ9XWE\/hN7WBq0AVODk8UOtzgX438ExOvCj4l8rDbJhy9wbgFMXehYtHIZ2J7qiMwJBeMHbQkM3hIuYhfLW6EXFkhQR55TG2TAxYY0HbIchh9+Zp5Wbe85i3a2uyr+STc9FzAZxVOAtCsVcc9AVp\/65hPwC\/UF0WTFEd651ddXFAsh5TmRQ22FowEMXyGUmuyvQ9N4np512M4H4YaUgQzDdA500I82DCY4F3qMnabpHGRwy4SGQ3obWRzT2C5VwMG3inntLCuWPGvAZB8QRAHBS8yMCf6ryo\/v1WwL8Pi7WgqK1pSYAhhii290caiGtsRHK5gL2HbvMhlglOpo9XfKV6iDmiNr5EpDtjToO+NUQkFhHbhqrKyHGrfmEVtXcswO1omUrVrbdG4K1eoYXNIZ2\/4mC4xtaxt1tJbIVHhklj6USr6eNjbiJtO7vRv2i6oaMcjuTqVumK6\/N2vjqHLnqjIr4StSI6AshtFm5TWRlBUwT2epuetbFaUH6CmovbOCslWeRJ+uoo2UTtF25KsajqkkcgQKwveDIivx8BMW1FQiJWheQ82yL98IgYlO6ao39wBf7TMLdxZe2FS4X8sg8YOjS1ippFAuTgb6OOL8GpHSfkWoNVG2VZzt5KYp\/Y29HM8oaejwcW90CrgK0NjJh7DxDBnROhPsA3wc0pgDKkU2QxI=","iv":"0e1bc6b478539f05355f4e402e12d82d","s":"7a2e75d61d00fc1e"}