Consistency and multi-touchpoint experience design
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8a79f7ef2c8a135888595179a92257ae","s":"f736926be2032065"}
