Consistency and multi-touchpoint experience design
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"83e9f399f09780f45973d80f56e6221f","s":"468ea93c3257763d"}