Consistency and multi-touchpoint experience design
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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0ZAcFWrA2KvnavebQOQ66oFadOi\/KQjK6mM+i3cm4fig\/rWv9Ub3fzbQgAxAmUD8UAojMJA8OZXCDB3AO8cQSa4JoSvYBjY60ZE91rfWHoIzaN5olriYD8oUtg7vMwsgEOpRXAo2LsPmf4cu1jE3dHsEe3pBQ6q1GofF4ahqK\/4n6MuTE\/v0t7g5n579IYQSZh8of8HJVMHF\/LwGjeBR8M11hXjwimUKTo7Urw8aASu6LWOo6BWVGGPaACk93nAl0V2+XXv7eAtgSnVzb9ZMFaKUE01OizgTeraVcrLSPa2Al3OVPR\/bJFkWg4Y+1Hd1GunHjuh4e0htJ7Y4BXBL1CsDVehTGGhCDaN4+bMUB9Dsy0R\/DE9uBQmWanw9tFQdAg5T8BhGSduECRoWXeMLth+XdAoxVQlXFmnVZCLi8eDX0ZfMSMhps1\/Xf0aH+GA0pERAUkby4qye5om+hWPk8KCPV2AdNBLKhaofljCnwI7cRArCApYrBZll4yR+evnJPiTAMi5siUcNVVoLvi71XfZaGQ8PNwqkqL8asrP+tp4UfDJpUlQ30iGBFEpLsmxE8CnOvJM26jEIPtXCMaklbtl7jUBXW+y8Msf+2xUgDcIwYeR64GcpzMnr3d4qVkO3Cn2ehmFPoOBXOtpv+Gqu93HkHrKkaiBwlFJTOodRhFyqLJ7VtF5flX7cV2F+Q7JGYm4Un4tH5w0sNV\/Qcrjfqv6iqJI1MQ6yP7MTZaij\/8+7YXb3mmlSWMf38INR1JPHMGTWYbRSGVAd9ou24paO\/Dx9J+Y4\/zhfR7pv5gINbOP6ikiHf88VJ2KPjm4oOmSlLo4mnQlMPPBoq1XHT2iD2Co35G\/LujwZf8gHbbhm\/7KIhzSwx1MPVJg3PQkIeFexnloJt5K4PK4vtECzrvmIkagsFEySfKVZf4gtK8qG1CYXhSyXNPX0HjG3vjmtLTFi4ru\/KMwn8kZf+a3ULgXRNiJNkayQRfN1kSxYJJDaFc5+Smt5ji2gyyKTE8sPFKUjFSh+XMBZY6xFuVOnXaDN4WRKGqGUJWcP5lMm8862P\/fJTTS+Ra7y5TFy517v16JLgIXCDoRyxiw6T4mSyg+C8s8ZDKu21pPNqKYHDc1IyB\/acLc9KNqgmUDGzsTSToVGGNKhglVXrUGbZtXil\/WAiCMbzH\/UrXHFWlE1QBcJOyRJN7fgnzj1dt+Vy8X3M7uwFBxIl\/Qu9eL3uAXN4hKyGtD64WBEiE2qlPSZT6O1FfbGsidYKRcgR6NRh8AOfLlqkVkU5dPxaCuf5hkuCqPGgGcxRSODZBFhv64sleXcfKcHnkXVDh4idlrwXRLXTVeeq+WxlmT6dldH4n2SV5BU8RkZSi6lN6OCvCQ\/pIj9mu34L1dHS1dfyPJAoVNinfziNQodwxo2eP5MoxOKuu4Um2gmxihN2LpLOAJQeqw0YX1dwPU\/bgkQU4Jh73pbIkf8EFOkmTgDUDl31VzQAmL+eUvu6EU6OrIwKkm31196flbs32qkJk8EX0ViU1MHXJx2rMA7ClQXQ9XcjeDYXZ+3JVxp+UOFHXqthGfiUhILkLFQhAryf3UwmoD7sMlJ\/WLeuY5\/K1QqYaJ3zZC7G55rnQhEYxPM0GEe7up+bk32nLw4bHzL5imgXeP1azDxuRrk9Lv41MxOFjH+yUSDidtaqrqfSyUD\/0M2CKwccCL+GRGhTcMY3kc9irJKlWzWDyxacdsvk1nk5A8vZuY6ODIawJR23N5F5Rgie4M1PaOFvs6EI+Ui12m43ijPW\/dDImZH0qAjIBWNdBoeWQAqrUCK\/YqMdbbYnzya25kjPJRhz+mDkKj+GjOd9Blp7vp\/FyX3rw66b6HFHWCCNla26p0bC64472bkiOrrBCk6Z7ad5yAB1ce7XDNGrdF6LqDYK0h\/tuZTvnrJuZaTYrxprUAzSjLVBNQx5f8HDVPWu+Br1qQIigYQUGwAIMvyWZyVugNsjNrs90Ef41cjWqF1VBbij4r8LvIsm7U\/kAfmygwsKGDRHMD+lCa9Dwob52aCfbDty\/O1uSTSydet3aHkmuMbi4cI7I+dTEpqdleTZ2JKXdnvOMvHdtFKYB0fbv\/FnG5OqWtgAQ2q9969HxKufnSE1ToWUeQdg6fsidtzFbAtWlvg8lhqtBlRT2WkRjuMlia1RBEXWl+6VvKybuFaAE69Ou7f7xkltUcb8X5n9Q5B194ECJ8EyXb\/mk+q1rvkrAcc489m3gpCqAI48OXl+TAD90vqVVs51DM46Dmkl9ZQDMNUWlNGynGbQzrXO+oCsLDxZuk4y7ewmOFb3qm+Z7FO2RxClHM3meibpqykyBeD1NNTORgUx4l9FxGl28a2hobBnccCqBdZXTjVmTcM1go\/hVICpnHabmj+CSBj781iHCvPzCB+pksh8DqaXWJFSZ9zFALpvwNREhaRKgmILSgbnF98TZ9piyw13Vda\/oIjGC1TGIDbq4N+zGo7y2yTaoMeWMlNcOlTEIsJGgSU+kmQvVJaqbLWQbFwu9b+tJHTPrS0JZW33yaiDvjSP4ntIunsUhj6NRvLTdgK3n67uBcwen2+EfQV0a++H1ar1e0ii51inQZjTqz45lEFd1NvBhPvk88BBekJG6415E71RN8o1cbtBjIYNFPxh+2LQ0SUkpk8T4A0V8QLUnV1\/9gods+gNGn\/LdAnQMbcaXQC41NWbw2rZOYqzf3IF9B8U1bTKnijDdgnQElz+UhruWxWfdznN7gyiwMkTdX6DoGarCsPAP7CdHovsF2sKTb2a7orQgTnxEfhdZtBI6fEfulRkI9PZicLG2EJmyxr3V8ic6ofz2dxd2YYRiE2Az8CzhG8HK1CMvKSaorBMMD9wAoembvIiknuMJeKCxHN\/DcMc33hY8wQvlOk7U\/NzBzUODosP8cgutq7jDpDrGKC18livF32wKhayRdNmxkSRQZvlBEIHmHtAjH86hcebKBQM7IMCY2na+zmqWBHH3DmB+R0aMr+oilReDGEJEUWe23e3UilbxYLwgKUXCJNKWqcui\/j3fmQ2ahUsJb8XLuZfXCc\/k0xBUoHqJIPJcyh1RWdlbeKrJ2jujZ1rOsk2FOqGYOPdtF1NKSnKu2Y4vmrcnaQhCL5TimPcH+4PU9NNah609f85gOY0rI2XpAPWVd4n5gZ5XllUjTZAqtzPY\/Jy4Txxz2FJ5N0W9d6rDVeerviGLYrA4LXIgC+9jUApi5solomfGyVNqZhKG+wsL4iQ7OhIWcvIaqCgnqiJKFtxCDPqqe9DzUw7lLjUHmmdFyUp7ZAWnhbbJ8sFXV+Guz+n8vlFVyEKviYYs8Ie9J7VWQJFNObtsPbzA5eKxOazVzqDY+Q175fZ3pRQmoYR0Ikd2RtwGgE8Do3z\/LmYmy3MCIrkA+9VDFnVp0wOyZ8vl1G6S+GHqgugo6hZHEZ8gpwCBOGtvL9Fa9LzEBjcKwtInRR26NPPfA9YSytcB8SnzdQ5MZmujFbHIxIs+mjWncJrHUW9OvygH+Ej5ponRhkZjnE\/XUqRC7arEisIa+0Zlh25YbtxyW9iTLqgeKo9gKEMQ73LbaDF1DIUM8Wyec62oheLR0JWuUBZceGuNkPe7\/zLo\/4bw112qAmsKpgE8O8J6HuBzDA0cSdHMhgIwE2MaFgBEg7k4iU9xQf4WvfgdkTIgeAOrjb+2pKuiJbkqA3GKUzP3RLjNU1CCHFv6+97Ft3d8Ssb0NlHrOuIVA+ujBGOZMy4GNOxajABs8GLO47hmG9cy4u\/VGD7VDfKmf4JjCcdLEB8ANnABHYAu6+1A2CPnxZ4uXqxjTT\/2f3NnMrO0D210W04AO47NYTfkxXWG9wkop4YnRPJ6hqb9dIDUj\/6q78GCQDQX6by7z2bthoVk6Ot6WEq8eseNsJhKHKuX3+N7BcQv4JDRACx14gya9WezTGvOxmf5KVAyMzpaNStD5s+iZqBNp8qF1UdIfLhiythQxgxdOvlkFPN2IE3uO5SdiFw4ViNeFKrkjB9gAD18493HcWENn8m8OYiuw8bhxMfENPLxmO4AvUp4yZckjKO2peDtVe7zN3WWjpp0A6RIWGAUmfccUWFCge+VdAomWhsMEB7EStjknVaO1ovZvsdChk4fuUYpwrsVaIEGATo1X9BEaX9wlEVuJChyf\/0iYnmujFBl+AdxJF\/+IAgrxkiMY75BiyG1KrJNveobSHSSLS2GQEHip2EcfSCZ5GVNxD2fBmL4UUA9vLzoaBHRq3LYwdUkzY2+u4JkqdjdR5\/JBpabFepasCPPcycHZ5NzfTnMrIeFEHMKCqZBiawG0sT+0Ln+SSLipm8sQLwJgdEFEJ4+57n+Ocmhrhlecy+XKFPHQzCdOS9Daq+ifmB42RbUisBX9+eRaEE6hWDHsJeHS9GfTNb0M5bCOPdbE4TrR56W0v8GIX81YvLYV1ETmEMOQJ7Nh1yXjeNMAqLbcyzquPAsI5+9G77CLQkvDzYE5x4KgWcPc2Rg7Ss4YDBfundAbzebl3HeqbezOQuIErZRs5A+eAmhVVZMNZMEEtDNTF+7P\/UqJcQTs\/DgDvFFcWEiIAB\/hS1zb7sulkQSR89pZS5coEzAuNyOqE0vg8g7IlNVNmw1SuyYZB44fWp3gQgjhiy1rDf7QK4sZP321gxSrNu26nh+U0o5MOOHreTsUeTYsyX+aOs0QTxrFyRYzh3SIOuXcG3fZhfh3vVfX72qwQNcV0UG2U4KI4XtjO4ZqAsBvsD9GpO\/LeUasfgu50+FwHaFvGCzRl5CFyUo4i57J0eTOQnhilRY13gk7iT33M6BLBx+eocJa5xdWRjgfQgsej4F9QMqOrBI7RkBzbSxE15MfAVyJ4R4+ER+1BHPvpx\/Cf8qLTFXU6F8fi9yKAJ1J7KnXeVYxr5errzoCsK6QLuFEez7Rr2KxexgikMVFU3uUygjovD\/NdnxQ4YG5nmeeHoH6XPlSwzQysGdx4+RazH+pRcAPIq2QxG4mGKDTWtb0Ry8t54b0ArtUDFEnL35i3f5ktklXIhNuZcpA=","iv":"a3276c028b8a54afe08b914ac8805c38","s":"c56a515e2780f1d5"}
