Consistency and multi-touchpoint experience design
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"85c8544f6c095e90f22494b3e9a93491","s":"1f48e7ad4581ee4b"}
