Consistency and multi-touchpoint experience design
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"40ba240c3f3b5b6c7a7e3c1db9001a04","s":"ff5dee7d953e09c1"}