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Consumer-centric advertising models seen as solution to commercial aversion

Posted By Sarah Jones On November 3, 2016 @ 3:15 am In Arts and entertainment,Featured,Industry sectors,Marketing,News,Telecommunications,Television | No Comments

Bang & Olufsen television

By Sarah Jones

NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.