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Consumers buy into brand values: Balenciaga CEO

Posted By Sarah Jones On In Events/Causes,Featured,Industry sectors,Marketing,News | No Comments
Look from Balenciaga's fall/winter 2017 menswear show

 

By Sarah Jones

HONG KONG – Buzzy fashion label Balenciaga feels it has a responsibility to use its position and popularity as a platform for causes it cares about, according to the label’s CEO.