Consumers could be brands’ next influencers: report
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"ea9116088e763d4065d77942eebc72d8","s":"aa29cbda068e2938"}