Consumers don’t buy a brand, they join it: Havas Luxe exec
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"438e0238ae19b67c11cd7b36c261df64","s":"bec302169a689292"}
