Consumers don’t buy a brand, they join it: Havas Luxe exec
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"4d22a9c7b6d97604e1f9449e8db49eb6","s":"3c50926df7ca08a9"}
