Consumers don’t buy a brand, they join it: Havas Luxe exec
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"63357d5e00efee15e0a9a6c87b31ba6c","s":"c8d73892c38b680d"}