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Consumers don’t buy a brand, they join it: Havas Luxe exec

Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments
Image source Moda Operandi

 

By Sarah Jones

NEW YORK – When consumers choose to purchase from a particular luxury brand, they are buying into a sense of community, according to panelists speaking at Luxury Roundtable: Engaging Gens X, Y & Z.