Consumers don’t buy a brand, they join it: Havas Luxe exec
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"ee75ef4590a2f21359a84fe1826ea1a3","s":"7fb2b04f5354b809"}