Consumers don’t buy a brand, they join it: Havas Luxe exec
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News,Retail | No Comments{"ct":"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","iv":"ebe8e08a9d56b7312a007d6a305729b8","s":"b519ce2b91e38875"}
