Shelagh Stoneham is a marketing and branding expert and former CMO of Fortune 500 brands Luxury consumers embrace 3Rs: Reduce, reuse and recycle
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments
Shelagh Stoneham is a marketing and branding expert and former CMO of Fortune 500 brands {"ct":"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","iv":"592f81a59764f1861ccf380e65ea76b2","s":"8c4644b20d1b38e0"}