Shelagh Stoneham is a marketing and branding expert and former CMO of Fortune 500 brands Luxury consumers embrace 3Rs: Reduce, reuse and recycle
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments
Shelagh Stoneham is a marketing and branding expert and former CMO of Fortune 500 brands {"ct":"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","iv":"c84409ae61ea91419839e44c1035bf6b","s":"11ba5250bbf8a74c"}