Shelagh Stoneham is a marketing and branding expert and former CMO of Fortune 500 brands Luxury consumers embrace 3Rs: Reduce, reuse and recycle
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments
Shelagh Stoneham is a marketing and branding expert and former CMO of Fortune 500 brands {"ct":"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","iv":"bb08174369ad059e1726c6a1313f2550","s":"2d6ac611d826a7b4"}