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Consumers want gamification, technology in shopping journey: Bazaarvoice

Posted ByKatie TamolaOn In Commerce,Featured,Industry sectors,Marketing,News,Research,Retail,Software and technology | No Comments
Wardrobing, also known as fraudulent returns or deshopping, is gaining momentum in China. What can brands and retailers do about it? Image credit: Shutterstock Shopping is no longer about a sole purchase, but also an experience. Image credit: Shutterstock

 

By Katie Tamola

For many consumers, nothing beats a memorable shopping experience — a reality reflected in a new report from ratings and review provider Bazaarvoice.